CNETTV - Ballmer : How Windows can capture Smartphone Middle



Description : 

The Microsoft CEO talks to venture capitalist and LinkedIn co-founder Reid Hoffman about how Windows can win the middle ground in the smartphone wars, at a Q&A session sponsored by the Churchill Club in Santa Clara, Calif. 


"It is absolutely clear that there is an innovation opportunity on the scene between hardware and software and that is a scene that must not go unexploited at all by Microsoft," Ballmer said.


Ballmer said he still expects Microsoft's partners to build the bulk of new Windows-based machines, but this is the firmest comment the top Microsoft executive has made regarding more company-developed devices.


I see some truth in the "wild west" and "highly controlled" analogy about ecosystems. But can MS really get the middle ground? Sounds promising if they can.

*by andreascy*