CNETTV - Ballmer : How Windows can capture Smartphone Middle
Thursday, November 15, 2012 Business , CEO , CNETTV , Customers , EcoSystems , Hardware , Industry , Innovations , Learning , LinkedIn , Microsoft , Smartphones , Steve Ballmer , Surface , Tablets , Windows 8 , Windows Phone , Windows Phone 8
The Microsoft CEO talks to venture capitalist and LinkedIn co-founder Reid Hoffman about how Windows can win the middle ground in the smartphone wars, at a Q&A session sponsored by the Churchill Club in Santa Clara, Calif.
"It is absolutely clear that there is an innovation opportunity on the scene between hardware and software and that is a scene that must not go unexploited at all by Microsoft," Ballmer said.
Ballmer said he still expects Microsoft's partners to build the bulk of new Windows-based machines, but this is the firmest comment the top Microsoft executive has made regarding more company-developed devices.