What is important to know when the time to buy yourself a domain name comes?
Nowadays, the world is all about being online. Most of the businesses are available completely in an online format and they are actually a lot more convenient as doing business online doesn’t have to be in person which saves you the trouble of going somewhere.
Also, there is the factor that online businesses often promote themselves with the help of quite good discounts which actually makes them more than viable competition to the physical stores. Technology advanced quite a lot in the past few years and now having a website that is managed by your company is a pretty important thing as it really boosts up the profits for any business. The website of your company will be something like a gate that you will use to reach your clients and they will use it in order to seek your products or services.
One thing is clear - you need a website in order to be competitive in this Internet age. Whether your business available only online or you have a traditional business which seeks a little support from the web, having a website is quite important. Building a site in general isn’t something that hard. However, deciding on the domain name that is right for your business might be quite tricky as there are some things which you need to keep in mind in order to get the best results from your domain name.
You might say that choosing a name shouldn’t be quite hard. Well, you probably are right, but only partially. Surely choosing a domain name shouldn’t be trouble, but think about the fact that that domain name will be used in the future for reference to your business. A good and successful name will lead to a good and successful business while if you choose second-rate name, people might end up not noticing your website and your business might fall behind the competitors despite its quality. The most important function of the domain name is to be catchy and to get you a good ranking in the search engines. Getting a good rank in these search engines (Google, Yahoo and etc.) will ensure that your business will be noticed and once someone searches for the merchandise or the service that you offer, your site will pop up and they will be able to purchase from you. Here are a few general tips that will help you choose the best domain name:
- Names that draw attention, are easy to remember and are catchy are preferable.
- The shorter, the better as it is quite easy to remember. In any case don’t go over 12 characters.
- Try using a keyword that relates to your merchandise and company name in the domain name as that helps for search engine rankings.
- Have another option ready in case the domain name you have chosen is already taken.
- Get the ‘.com’ extension. It’s the most popular one.
Following those tips will help you choose the best name for your website that will not only bring many customers to you but will make you known amongst your competitors.
Jack Jameson enjoys sharing various online tips about domain names (interesting to know is that the Swedish term is domänen) and hosting. He even often advise young enterpreneurs on how to start successful web hosting business. The company he often uses as an example is called UnoEuro.