Marketing Design Tips and Trends For Success

Posted by Andreas Christodoulou

Description:

With website design impacting 94% of first impressions, one of the main factors impacting if a user will stay on your website or not is your design and its elements.

An ideal website design is simple, functional, and also consistent with the branding of your business. Most good-looking websites use a grid-based layout to make content aligned, they have short load times, are mobile-friendly, and use inviting copy.

Use these website design hacks and trends to make informed decisions for your website in 2021.

Keep Design Clean and Simple

Use minimalistic elements, simple fonts, easy colors, and compelling copy to create a clean website design.

A rising trend in 2021 is comfortable colors. We suggest thinking outside of the box and avoiding the classic black and white. While these can work for certain industries, we suggest using soft color palettes to create a calm and relaxing environment for your visitors.

Use Stunning Visuals

No matter if it’s for your product pages, blog posts, or about us page, always use high-quality images and videos (of course while, at the same time, keeping in mind size limitations).

In 2021, 3D graphics and parallax animation are increasingly popular among web designers and website owners. That will help you stand out from your competitors and keep your users engaged and longer on your website (which also brings benefits in terms of SEO and conversions)

Make Your Web Design Responsive

All the pages on your website need to be responsive and render well on all devices and screen sizes.

To stay updated with the latest industry trends, you can try using vector graphics. These are points on a vector map that web designers use to resize images without losing quality. That ensures your site is responsive without compromising the quality of your visual assets.

Make Your Website Engaging

No matter which industry you’re in, your website shouldn’t be boring. Try to capture the attention of your readers by using elements of interactivity.

In 2021, we’ve seen a rising trend in 360-degree views, as well as micro-interaction elements. These, again, engage users and also keep them on your site longer.

Create a Simple Navigation Experience

The structure of your content should be easy to understand and your website easy to navigate through.

A growing trend in web design is infinite scroll technology, which makes it a seamless experience for users to navigate your website, especially on mobile devices.

As you’ve seen there are some marketing design tips you can take advantage of to create a stunning website.

However, you should adapt your layout to the type of content you share. The design of your website will vary depending on the industry you’re in and the content you share. Because of that, you must find inspiration from some of the best-designed websites on the internet.

Website Design Examples:

1. Avoriaz 1800 – Visite Virtuelle

This website uses animation, 360-degree technology, storytelling, and stunning visual assets to make users feel like they’re part of the experience. Definitely consider creating something like this if you’re in the travel and hospitality industry.

Technologies Used: CSS3, HTML5, Apache

2. Playbook

This cloud storage platform for designers website uses clean design, stunning photography, and an innovative UI experience that captures the user’s attention. The website also uses interactive design elements to create a personalized and engaging experience. Make sure your web design is clean and simple, especially if you’re a technology company targeting designers.

Technologies Used: Ruby, GraphQL, React

3. Animus Studios

This video agency uses animation, videos, and lots of colors to stand out from competitors and also show the company’s capabilities in terms of videos. Try using a similar web design if you’re a creative business agency that wants to make work more fun.

Technologies Used: Craft CMS

4. PUBLIC DOMAIN

This website, founded by Virgil Abloh to show his collections and to tease upcoming product launches, uses big background images, a horizontal menu, and innovative content architecture

Technologies Used: JavaScript, HTML5

5. Globalance World

Globalance World is an investment platform that creates an interactive experience for users to make investment decisions by looking at economic, societal, and environmental factors. To do this, the website designers used interactivity, a fully responsive design, and 3D data visualization.

Technologies Used: next.js, CSS3, Three.js, React, D3, GraphQL

6. UXPERT

This website chose to use elements like animation, clean design, graphic design assets, and an innovative user interface. For example, on the homepage, users can play a showreel to learn everything about the brand.

Technologies Used: WordPress, CSS3, HTML5

7. MAD

MAD is a creative digital design website taking a creative approach to interactivity. The result is an unusual design that surely captures the attention of users, who can play with the logo, move objects, and more. By using experimental and unusual design, transition elements, filters and effects, an innovative user interface, and micro-interactions, this website creates interest and curiosity.

8. Glob

Do you own an eCommerce website? This is the example you’re looking for. Glob sells reusable bags for a plastic-free lifestyle. On their website, they use filters and effects creatively to grab the users’ attention and making web design elements entertaining. For example, users can move their mouse around and interact with designs with a liquify effect.

Technologies Used: WebGL

9. Gucci Beauty Foundation

This website offers a quiz game, shades palettes, and interactive video tutorials to allow users to discover the uses in an entertaining way. Consider creating a subdomain or subfolder of your website, similar to this example, to present a product you offer and create a buzz.

Technologies Used: CSS3, HTML5, React, Anime.js

10. Mario Russo Archive

Using features like responsive design, appealing typography, and storytelling, artist Mario Russo’s archive offers a simple way of showing creative work online. More specifically, typography (font style, appearance, and structure) is an extremely important factor when it comes to improving the user experience.

Technologies Used: CSS3, HTML5, jQuery, Typekit

11. Yusuke Fukunaga

Yusuke Fukunaga’s portfolio uses infinite scroll, parallax, scrolling, and various filters and effects for a simple yet innovative design. Consider experimenting with something similar if you’re a creative professional and want to showcase your portfolio.

Technologies Used: WebGL, GSAP Animation, Three.js

12. IdeaRocket

IdeaRocket is an animation studio making its website popular for its uncommon user experience work presentation. Design features that stand out here include animation, video, scrolling, and great use of storytelling.

Technologies Used: WordPress, CSS3, HTML5. GSAP Animation

13. Omega Funds

Are you in the B2B space? We suggest taking a look at the way this website uses animation features, transition elements, and micro interactions to communicate information in a fun way without distracting users. This is perfect for inspiration especially if you have a corporate website.

Technologies Used: WordPress, CSS3, GSAP Animation, Three.js, Matter.js

14. Low Five Brewing

Single page, uncommon navigation, and responsive design are the features that stand out when users enter this website. Low Five Brewing is one of the best single-page websites on the internet. This technology includes all the content on one page, with no menu at all. As a result, navigation is simple and the website is fast and responsive.

Technologies Used: Vue.js, Nuxt.js

15. Swissdent

Swissdent created a website that uses photography, animated visuals, clean design, minimalistic elements, and parallax technology to tell a story. The minimalistic and clean web design creates a simple and fun shopping experience for visitors.

Technologies Used: WordPress, CSS3, HTML5, GSAP Animation, PHP

16. Goodfight

Using a horizontal menu and layout, responsive design, transition elements, and fun filters and effects, this website creates a more interactive experience for users who want to learn about the brand.

17. Hanwag – 100 Years

Experimental and retro design. This is what users think of when looking at this website. The entire site consists of a single page, which details the history of the Hanwag shoe brand from the first shoemaker’s shop in 1921 to 2021.

18. Vintageria

Definitely, get inspired by this website if you’re looking for a retro web design for your eCommerce store. The website is colorful and uses fun storytelling elements and an innovative user interface to stand out from other clothing brands.

Technologies Used: Node.js, GSAP Animation, PixiJS, Webpack, Vue.js, Nuxt.js

19. Fabulatorij

Take a look at this event agency’s website if you’re planning to use vector graphics for your website design. It uses geometric shapes to create high-quality images that render well on all devices.

Technologies Used: GSAP Animation, VideoJS, Vue.js, Nuxt.js, Netlify

20. BURGER & SAUCE

What elements stand out on this website? Big background images, vector graphics, and responsive design. This restaurants chain focuses on these elements on its website to picture its handmade burgers, with an impressive and memorable user experience.

Technologies Used: WordPress, SVG, Cloudflare

Conclusion:

If you’re launching a new website and blog or are looking to redesign your existing one, it’s important you have original and cohesive design elements.

Having said that, the specific characteristics and technologies you’ll include will change based on your industry and your company’s goals. Follow the infographic below to choose the right web design elements for your website.

Source: WebsiteSetup

STAY INSPIRED: Launching a Small Business (and the Tools You'll Need)

Keep up the good work! 😎👍

*by andreascy*

Protect Your Data Or You Will Soon Have To Deal With ‘The Rise Of The Machines’

Posted by Andreas Christodoulou

Description :

For the well-informed, it is an undeniable fact that the future of internet privacy is bleak. We live in a time where the internet is an indispensable resource. Unfortunately, we have been conditioned by internet service providers and internet companies to believe that to access internet services, we must first give up any notion of privacy. As a result, these companies collect unlimited user information every time we use their services. Of course, on the surface, this is done for the sake of providing better services, but the reality is that they do this to protect the corporate bottom line.

Ask yourself this; how much information is collected on a daily basis and how much of that information is used to help in improving internet services? Taking it a step further, you should question how the information is used and whether it is discarded or stored after use. More importantly, you should seek to find the reasons behind the fast-paced erosion of internet privacy. 

The answers to these questions prove that internet privacy is a fast-fading concept and with time it will be eroded to non-existence. Of course, since there is little to no support from governments as far as internet privacy is concerned, we cannot hope for a resolution in the near future. In fact, most governments are in support of the abolition of internet privacy altogether so they can have free reign in matters of surveillance. But, are we truly out of options? 

The Age of Big Data 

Big Data is one of the core reasons why there is so little internet privacy. Big Data analytics refers to the process of collecting and analyzing data then compiling it into data sets, big data, the applications of which span across numerous fields of study. For instance, the data is used by companies to analyze and predict customer shopping habits and trends and to adjust marketing and sales efforts accordingly. 

Essentially, all your online activities contribute to big data. Of course, the amount and type of data collected depend entirely on the company in question and how they collect the information. There are various ways of collecting big data, some of which are more open and others which are secret. Your daily online activities leave a trail that can be assessed to create a data set. For instance, what time do you usually log online? How many times do you visit particular websites in a day and how long do you spend on each website? How much data do you share on any particular website and which site receives the highest usage? On average, how much data do you use on a daily basis? What kind of data do you share/view the most? Nevertheless, this information is only a drop in the ocean of data that is collected on a daily basis, especially when you include GPS data, online shopping data, social media data and more. Such information when compiled on a daily basis reveals your online habits and interests, which are then exploited by companies in various ways. 

While there are various applications of big data, one of the most visible uses of big data is in machine learning or automation. Compared to before big data, there is more distinct usage of automated intelligence in many fields currently. A clear example is search engines which have grown more robust over the years thanks to big data. However, this is just a small scope of the extent to which machine learning has advanced in recent years due to big data. 

In particular, the field of predictive analytics has experienced the most significant growth. For instance, it is a feasible concept for social media and search engines to be used to diagnose diseases in the future. By correlating the information shared on social media with search engine searches, the data can be used to make a predictive analysis and determine a diagnosis. If a person persistently shares information relating to particular conditions, then proceeds to search for the same symptoms on search engines, a program can subsequently search for the corresponding symptoms on a database and formulate a possible diagnosis. Although this is a futuristic concept, there are various other applications of predictive analysis in effect at the moment, especially when it comes to the sales and marketing fields of business. Additionally, there are other futuristic concepts, such as using big data to determine an individual’s credit score. 

Although big data has its advantages and has led to the advancement of technology by at least a few decades, there are still disadvantages that cannot be overlooked. One of the greatest risks of big data is that it leaves you at the mercy of governments, corporations, and companies. With so much data at their disposal, what is to say that all the data is used in a way that is beneficial to you? Depending on how the information is used, it can be as damaging as it is beneficial. It has always been said that information is power, meaning that those who control big data have power over the masses. 

The Internet of Things (IoT) - Bridging the Online and Offline Worlds 

Aside from big data, another major detriment of internet privacy is the IoT. The IoT refers to a system of interconnected and interrelated devices that facilitate the transfer of information over networks. What sets the IoT apart from normal interconnected systems is that it does not require human-computer or human-human interaction. Instead, the IoT works to automatically bridge the online space and meatspace seamlessly. 

Of course, the IoT is one of the largest contributors of big data, with the data collected being even more comprehensive than data collected online. IoT devices rely on numerous sensors to relay information back and forth, meaning that the information collected has a direct correlation to the meatspace. For instance, a networked house could have multiple smart devices from the entertainment system to the air conditioning unit. Each of these devices collects different data and then correlates it making the data set more comprehensive, which allows for a more streamlined and sophisticated system. 

With the smart devices correlating their data, the benefits offered by the IoT are more refined, allowing you to enjoy near-perfect automation. However, since human input is required at various points in the network, we are still some years away from enjoying full automation, which in itself is a blessing in disguise. The reason why we shouldn’t aspire for full automation just yet is that there are still too many kinks in the IoT that have yet to be fixed, and even more that are yet to be discovered. Should we achieve full automation before the issues are ironed out, we would be staring down at a full machine takeover without the means to stop it. 

Of course, one of the major issues that we have to deal with is internet privacy or lack thereof. Thanks to the influence of the IoT, the erosion of internet privacy is even more apparent. Considering the amount and type of information collected thanks to IoT devices, then one can imagine the risk and consequences if such information were to fall to the wrong hands. 

Nevertheless, even with the evident risk, most smart devices lack security measures to protect the user’s data, which leaves you wide open to an attack. With companies rushing to create devices for the IoT and reap the benefits of the increasing interest in the field, they often forget to establish security measures. Perhaps this is due to the fact that there are yet to be standardized practices for the IoT, which leaves everyone free to decide how to advance. But, would device-based security measures be enough? Even though having a security system installed in every smart device would provide a layer of protection, it is still lacking. Keep in mind that the more devices you have in a network, the greater the risk of exposure to a hack, especially considering that there are different manufacturers for various devices. You should consider the IoT as a whole. Therefore, there won’t be sufficient protection until there is a centralized security system which protects every individual device in the network. 

Additionally, since the IoT is still a new field, all the data collected is still highly useful for companies, meaning that they definitely store the information instead of discarding. As the information exists somewhere, the risk is elevated, since it is always possible for the information to be sold, stolen or mismanaged, which could cause even more dire consequences. 

Another of the significant risks of the IoT lies in the fact that it bridges the gap between the online space and meatspace. Owing to this, it is now possible to commit a crime via the internet and directly affect the meatspace. Initially, internet crimes only had an indirect influence on the offline space. However, thanks to smart devices, it is now possible for an internet crime to be tangible in the offline space. For instance, it is possible to commit murder, arson, and theft directly through the internet. 

It is possible for a hacker to take control of your car while you are driving and drive you off the road or destroy your brakes and such. It is also possible for a hacker to mess with heat sensors in your devices causing them to overheat and possibly cause a fire. A hacker can also take control of your air conditioning unit and reverse the flow of air. There are hundreds of similar possibilities where hackers can wreak havoc to you, your family and your property from miles away at the mere touch of a button. That is the risk posed by the IoT and one that can only be stopped by having a robust security system in place. 

What The Future Holds 

Ever since the Snowden Leaks, there has been an increased focus on internet privacy. Although there were positive reforms soon after, it could be said that currently not only have the reforms regressed, we are even worse off than in the beginning. Without government support, internet privacy is in a constant state of erosion. Unfortunately, thanks to big data and the IoT, the erosion of internet privacy is progressing at an even faster rate with no end in sight. Therefore, it is safe to assume that there won’t be any positive changes to internet privacy in the near future. In fact, we should look forward to an even worse state of affairs. 

Since it is impractical to rely on external help from bodies such as the government and corporations, we should instead focus on what is within our grasp. While it is impossible to stop the erosion of internet privacy, it is not impossible to prevent a breach in your personal internet privacy. Of course, for that to happen, you need to have a deeper understanding of internet privacy, the threats that plague it and the measures to reinforce and protect it. 

The best way to guarantee that you have what little is left of internet privacy is to make use of privacy tools. Of course, this too requires its own deep understanding so you have to do more in-depth research of the same, particularly since there are numerous privacy tools with different functions. Just as important, you should ensure that your information is always updated because security tools and attacks directed at them are always in flux. Although a security tool may offer protection against a particular attack, it may prove ineffectual against a new type of attack. In fact, a new attack may rely on the defense of the security tools as was evidenced by the Wi-Fi KRACK attacks. 

For maximum efficiency, you should rely on multiple privacy tools simultaneously. For instance, you should couple a VPN with Tor, allowing you to maximize the benefits and eliminate the weaknesses. Even then, you should use Tor over VPN instead of VPN over Tor since the former provides the best protection so knowing how to couple multiple privacy tools is equally as important. Additionally, you should rely on anonymous search engines such as DuckDuckGo for browser security, Adblock extensions to prevent the collection of data by third parties and cryptocurrencies to guarantee your privacy and anonymity in financial transactions.

YOU MIGHT ALSO LIKE: How to Protect Your Company’s Email Against Cyberattack

I'd love to hear what you think! 👂👇

*by andreascy*

How to Protect Your Company’s Email Against Cyberattack

Posted by Andreas Christodoulou

Description :

Hello folks and hope you had a restful holiday. At the dawn of the New Year, we'd like to wish you all a prosperous 2019, with personal and family fulfillment! We look forward to being your companion all year round. 😎👍

While Hollywood may portray hacking as a complicated endeavor which requires sophisticated technical expertise and endless nights spent staring at a computer, the truth is that hackers rely on a variety of methods, some of which are as simple as sending company employees an email pretending to be a reputable source. In fact, taking advantage of security loopholes among your company’s employees is one of the most reliable and fastest ways for malicious parties to access your company’s sensitive data. 

Often times, hackers or other criminals can simply send fake emails – also called “spoofed” emails – purporting to be from a reputable source, which can gain the attention of company employees who then surrender data or even money. Other times, hackers can gain access to your corporate email lists and send out emails to your clients and vendors requesting money. 

Hackers can even pretend to be the CEO and contact employees of your organization with demands such as emergency payments. Read on to learn more about the many different forms of Business Email Compromise, its harmful effects, and how to prevent it from happening within your company.

What is Business Email Compromise?

Business email compromise, refers to a type of cybersecurity infiltration that can occur in a company or business. In a business email compromise, which is also called BEC, malicious parties such as hackers or criminal organizations typically target high-level employees of an organization, such as corporate executives. Hackers may send emails to the executives, in a practice known as phishing. 

Phishing is a fraudulent form of email activity, in which hackers send emails pretending to be reputable companies to obtain information such as passwords, credit card numbers, and even financial payments. In BEC, high-level corporate executives are strategically targeted so that hackers can obtain confidential information and payments from the executives. This can pose significant risks to a company’s operations, both in terms of data loss and financially.

How does a typical email cyberattack work? There are four types of BEC scams which we will discuss in the next section.

Four Types of Email-Based Cyberattacks

There are several types of BEC scams. Hackers can pretend to be an employee in your organization to obtain information from your real employees, or they may be able to access sensitive information, such as a list of email contacts, to request payments from people with whom your company may work. 

Two types of BEC which involve the hackers pretending to be a reputable source are CEO fraud and attorney impersonation. In CEO fraud, the malicious parties pretend to be an executive and contact finance or the human resources department of a company, demanding an emergency payment. Hackers can also pretend to be a lawyer or an employee from a law firm to obtain access to sensitive data – this is known as “attorney impersonation.” 

Other types of BEC scams take advantage of employees’ poor data security practices rather than purporting to be high-profile members of your company. In account compromise, a high-level exec’s email is hacked, and the email address is used by hackers to request payments from clients listed in the executive’s email contacts. Hackers can also steal other types of data, and even steal data from company employees. Data theft can occur in which hackers obtain personally identifiable information (also called PII) from the human resources department, which can be used to plot further cyberattacks.

While these attacks may seem different, the common thread that unites all of them is that they result from poor cybersecurity and safety practices among all levels of employees within an organization. High-level corporate executives are prime targets for hackers because of their stature in the organization and access to confidential data. However, entry-level employees who are poorly trained in email security best practices can also risk clicking on links in emails sent by hackers and unknowingly sending malicious parties your company’s sensitive data, or even their own personal information.

Companies who do not train their employees on cybersecurity best practices, therefore, risk exposing sensitive corporate data, which can not only hurt the business’ bottom line and potentially leak data to competitors, but can cost companies thousands, and even millions, of dollars as they seek to institute damage control. The best way to avoid dealing with the fallout of a BEC, is to be prepared and train employees across your organization – from entry-level employees, to human resources, to high-level executives -- in best practices for maximum email security.

How Can I Prevent Business Email Compromise in My Organization?

The best way to prevent BEC in your company is to utilize state-of-the-art security practices and train employees on email best practices. Make employees aware of the dangers of email phishing and impersonation scams. Remind your employees – whether they are entry-level or at the top of the corporate food chain – that they should never open emails from people that they do not recognize, and should certainly never click on links in emails from unknown senders, due to the fact that such emails can be phishing attempts.

Your information technology staff, can also institute several security practices which make it more difficult for hackers to gain access to your information in general, even in the event of a data breach. Emails should be sent over an encrypted server, so that anyone who can access your internet network cannot read the information being sent over the network. Another important cybersecurity practice, that is now utilized in most secure servers is two-factor authentication, which requires users to input a passcode sent to their email or mobile device to gain access to a website or online service. Two-factor authentication on company email accounts, can make it more difficult for hackers to gain access to company emails. 

Finally, minimize your electronic “paper trail” to make it more difficult for hackers to gain employees’ personal information. Financial information such as W-2 forms and tax forms should also be delivered to your human resources department in person to avoid having sensitive personal information being leaked to hackers. Finally, limit the number of employees who are authorized to disperse company funds, and make sure to set alerts and limit the number of withdrawals from this fund.

Source: Panda Security

Interested in learning more about how to protect your company against email compromise? Panda Security is a Spanish company that specializes in the development of high-tech products to help internet users navigate the web more safely and securely. Head over to WatchGuard’s blog for more information on business email compromise, including a helpful infographic and warning signs to look for in an email to determine whether or not it is compromised. By educating your company’s employees about the dangers of BEC, you can help stop these cyberattacks and improve corporate security.

If you found this article of interest, we'd love to hear what you think!

*by andreascy*

All Systems Go: Launching a Small Business (and the Tools You'll Need)

Posted by Andreas Christodoulou

Description :

Happy New Year everyone!

Starting a business requires an ample selection of tools to make operations manageable. Without them, you'd spend more time with its administration than selling and customer interaction.

Where's the fun in that? Almost 1 million businesses are launched each year with most being small operations. This is an interesting trend because it shows the viable nature of starting a business where before launching was heavily determined by access to finances and resources.

Perhaps the tools make the difference? I think so. I haven't launched a brick & mortar operation but I have started several successful, online businesses. Many tools I use are same (or similar) to those found in many, other small businesses. I can reaffirm this based on my networking and business with owners.

What common ground did I find with business tools?

1. Payment Processing

All businesses need a form of payment gateway services to complete transactions. Brick and mortar stores will likely use Point-of-Sale systems whereas online businesses rely on shopping cart software.

2. Accounting

The first year in business comes as a shock when it's time to pay taxes. Business taxes depend on its organization, profits, and expenses. Average business tax rates are usually 19.8%.

Accounting software is a must to keep income and expenses in order. Both TurboTax and Quickbooks make great options for small business owners.

3. Legal or business document(s)

All businesses should have a business plan to keep efforts aligned and to improve their chances to secure funding through loans and investments. Other important documents may include a bill of lading, trademarks, seller's permits, and more.

Legal and business documents are costly if they're created by professionals. Like taxes, a small business owner may use tools to create these items in-house. 

Tools include DocuSign and Formswift.

4. Computer and mobile hardware

What's a business to do if team members don't have access to computers, mobile devices, and the Web? These two sets of tools, alone, present many opportunities -- including:

• Access to website building tools

• Mobile CRM and networking tools

• Social media marketing and always-on monitoring

• Warehouse management and logistics

• Payroll and time management software

These tools become vital for its launch as Web efforts will generally lead to high engagement, low-cost marketing campaigns to build awareness and sales.

Also, businesses may choose to bring advertising and marketing creative design in-house by making flyers, posters, brochures, and business cards for a fraction of the costs if done by a designer. 

Tools all small businesses will want to explore include Salesforce, Hootsuite, Wix, and ADP.

5. Business Intelligence

BI tools give small business owners insights into the business operations and organization. Data is uploaded to these tools to compile information and records to produce actionable reports.

Microsoft Power BI offers a free version of their tool many small business owners may want to explore if they feel it provides a benefit.

6. Helpdesk

Gathering customer (and employee) feedback is tedious if these items are stored and organized through traditional filing systems.

Helpdesk software sits on your workplace hardware. Or, it's cloud-based. These tools create a gateway for feedback and handling issues. Other benefits include:

• A central hub for FAQ's

• User roles and hierarchy for management

• Community forums to crowdsource help

There's a Tool for Everything

No matter the task or problem... there's a tool to provide a solution. Yes, each tool you introduce will produce a learning curve and time investment. But, they will greatly reduce the tedious tasks.

This frees more of your time to work on the enjoyable activities like interacting with customers, exploring new ventures, and nurturing team cohesion.

I've found most businesses all use one or all types of these tools. Though, ask your fellow entrepreneurs for extra pointers and suggestions.

*by andreascy*

8 Strategies for a More Efficient Home

Posted by Andreas Christodoulou

Description :

Life only gets busier and busier. Ever since the industrial revolution, we do more and more. In recent decades, advances in technology allow us to stay far more connected, at the cost of being far busier. Staying on top of your life, and your home, has never been a bigger challenge.

We’ve identified eight strategies that can help you be more efficient at home. They range from embracing technology all the way down to how you shop at the grocery store. The goal is embrace a few of these tactics so that you can get a little bit more free time without losing your productivity. 

1. Buy Groceries Pre-Cut

You don’t realize how much time you spend cutting, chopping, shredding, dicing, mincing, and slicing as you prepare a meal. And, awhile back, someone brilliant thought it would be a good idea to start selling food in the grocery store where they had already done all of this for you. 

Nowadays, you can buy your cheese shredded and your garlic minced. You can buy your vegetables chopped and your deli meat sliced. You might already be buying one or two of these items pre-cut, but have you ever sat down and evaluated all of the areas you could save time by going all-in on this?

Next time you make a store list, spend a minute going through it and asking the question “Can I buy this pre-cut?” If so, do it. You’ll be surprised by how many things you can buy pre-cut. Not sure if it comes pre-cut? Put a question mark next to it, and look for it at the store. Ask a clerk if you can’t find it easily.

Yes, typically speaking, the pre-cut version of the food is a little but more expensive. If you’re on a tight budget, it might not be the best option for right now. But, in my experience, the amount of time you’ll save far outweighs the slight cost increase. 

2. Purchase a Smart Lock for your Front Door

There are several benefits to having a smart lock on your front door. First and foremost, you’ll be the ire of all of your neighbors with your cool looking dead bolt, and state of the art entry mechanism. And, that’s worth it alone right?

On a serious note, for starters you won’t have to manage the number of keys you have floating around to your house any longer. At a certain point, you start to lose track of how many spare keys you have floating around, and it isn’t particularly safe. Also, you’ll never have to worry about leaving your keys and being locked out of your house. It only takes that happening once for you to realize how frustrating that is (and how big of a waste of time)!

You also won’t have to deal with having to make and transfer a key to family members, friends that are in town, housekeepers and maintenance workers… the list goes on. 

Keyless locks come in two basic types - one’s that utilize a number pad, and one’s that utilize technology. If you’re worried about wireless security, you might opt for the number pad version. However, there are several additional benefits that come with the technologically smart version. 

Your door will automatically unlock as you approach it with your smart phone on you. Also, you can quickly issue access to friends and family through their smartphone, and set boundaries on how long it is accessible for.

Lets take a real life example that just happened to me. I forgot to turn off our lights before leaving for a long weekend. I quickly texted my neighbor, and gave her access through her phone to our front door for 2 hours. She ran over and turned the lights off. Voila!

3. Cook in a Crockpot

If only I had known about this in college. Did you know it was possible to open your fridge, grab a couple of things, throw them into a crockpot, walk away for 4-8 hours, and come back to an amazing meal?

It’s a little more complicated than that, but not by much. A crockpot is a very simple cooking appliance, and it seems that almost everything you put in it comes out tasting good. And, with very little effort. 

Take this recipe, for example: four frozen chicken breasts and a can of salsa. Dump both into a crockpot, set on low, and when you come home from work or errands, you’ll have an amazing meal. Wrap it in a tortilla and put a little cheese on top, and several of my friends have commented that it tasted better than the local Mexican restaurant. 

Crockpots are amazing because they save you both time and money. The time savings are obvious – the slow cooking components of the process allow you to do very little prep to end up with a great meal. However, you can also save a lot of money with a crockpot. Typically, you can make an amazing meal with much cheaper meat. Again, the slow cooking process breaks down the meat into something quite good. Chuck roast, pork shoulder – these cuts of meat taste amazing in the crockpot, and could usually be purchased very inexpensively.

4. Buy in Bulk

You’ve probably heard this one from your mother at some point, but it is so true. Buying in bulk saves you money, but it also saves you so much time. 

It’s painful at first. It never seems like it's going to be very expensive until you get to the checkout line. Almost as painful is trying to figure out where to store it all. Who has room for 28 rolls of paper towels? And that 5 gallon drum of 409? Ok, I exaggerate, but you get the point. If you live in a small home, or don’t have a lot of storage, you do need to take this into consideration. 

But then the benefits kick in. You rarely have to make those emergency runs to the store to get just one item. Your life is interrupted far less by the need to go to the neighbor’s for an egg. 

And again, the savings are definitely there. You get a discount when you buy in bulk, and you’ll notice the savings over time. Just make sure you have a track record of using it before you buy in bulk. Otherwise, you might end up with a whole lot of something that looked good but didn’t turn out so.

5. Use Technology for List Creation

All this talk of what to buy, how much of it to buy, and how to cook it… you need a good list to keep track of everything. And if you’re still making your lists with pen and paper, or even on a computer, its time to leverage technology for that.

There are a plethora of apps available for your phone that you can create and update a list on in real time. The best part of this is that you always have your list on you, whether at home, at the store, or on the go. Whenever you think of something you need, you can quickly add it to your list.

Another benefit is that you can share these lists with others. So, for example, if your husband or wife lets you know that they need to stop by the store on the way home from work, you can quickly share the list with them and they can grab everything you need.

Better yet, share the app with others in your home that have a role in that list. That way, all can add to it in real time, and all can check it off in real time.

Lists don’t just have to be for the store. They can be for household projects, homework assignments, and long term journaling. I actually have a list on my phone for when I think of a good gift for someone. 

6. Unsubscribe from Junk Snail Mail

Yes, it’s possible. I won’t say that there is an easy button for it, but with a little work, you can rid yourself of the vast majority of junk mail that you receive. I know because I’ve done it. 

For starters, start to think closer about where you are using your address on forms. Try to be more mindful of not giving out your address if possible. 

Your first action item is to contact the Direct Marketing Association and let them know you want to stop receiving junk mail. They call it “offers” that you have participated in, but you get the picture. It’s very easy to do, and will start to stem the flow of endless junk snail mail.

Next, sign up for TrustedID Mail Preference Service. It’s free, and you can search for individual companies that you get junk mail from, and opt out. Spend an evening doing that.

Last, try taking advantage of PaperKarma, an app that lets you opt out of snail mail. As they say “Snap a photo. Stop junk mail and unwanted catalogs”.

Junk mail takes minutes every day to deal with, but those minutes add up to hours and hours every year. 

7. Rethink your Chores

House chores are never ending. Just when you finish a chore, it seems like its time to start on it all over again. And, if you fall behind, it can seem like a tremendous hurdle to get caught back up.

For many, the reason you fall behind on chores is a never-ending spiral that has to do with how you fundamentally approach those chores. As you get behind, the chores stack up. So, when you finally get around to doing the chore, it’s typically more extensive and time consuming to get it completed. This means that it takes longer, setting you even further behind on your other chores. And so the cycle goes.

Try re-thinking your chores. For starters, break each chore up into smaller components that can be done piece by piece. As an example, instead of vacuuming the entire house once per week, try vacuuming one room each day. This is much easier to accomplish, and a lot easier to catch up on if you miss one day.

Next, think about ways to make the chore simpler. Sticking with our vacuuming example, invest in a stick vacuum to put in a downstairs closet near your high traffic areas. These lightweight, easy-to-use vacuums come with cordless models, so you can whip it out and just vacuum the kitchen and dining room in a matter of minutes. 

Finally, follow the 80/20 rule, which says that “80% of the effects come from 20% of the causes.” In other words, 80% of the effects from vacuuming comes from 20% of your efforts. How does this apply? Basically, it’s better to vacuum frequently, but not spend as much time on it, rather than doing an in-depth vacuum job infrequently.

You can still do a detailed vacuuming job, but perhaps that is best reserved for once per month.

Take the vacuuming example and apply to all the various chores you have. The goal is rethink how you approach your chores to focus on shorter sprints of execution. This will make you more efficient, while still giving you a majority of the results.

8. Go Smart

We talked earlier about adding a keyless entry to your front door, and mentioned that you could do this with a smart door lock. However, you don’t have to stop there. 

“Smart” is the term used of late to refer to home automation, or the automating of tasks at home. In practice, its less about automation, and more about making your life easier through incorporating various technologies. 

Here are a few areas we have added smart technology to our home, with great success:

• Smart Thermostat: Our air conditioning and heating system is now hooked up to a smart thermostat. You can still control it from the unit in your home, but you can now also access through an app on your phone. More importantly, the thermostat learns your patterns over time, and gradually sets the house to the temperature you prefer. This results in ease-of-use, while also saving you money on your energy bill in the long run.

• Smart Sprinkler System: Our sprinkler system now connects to the internet, getting updated on the weather. When it is going to rain, the sprinklers automatically turn off. You can also access this from an app on your phone. On a really hot day, sometimes I’ll turn on my sprinklers for an extra cycle in the evening, from my phone. 

• Amazon Echo: Amazon’s Echo is a hands-free, intelligent, personal assistant that responds to voice commands. It connects to a majority of your other devices. There are dozens of benefits, but my favorite ties in to a previously mentioned tip. You can update your lists simply through a voice command.

Conclusion 

There are numerous other ways to make your home smart, from tying in your lighting to your entertainment to your security. Each comes with an initial upfront cost, but will save you time and money over the long run. 

Our culture of busy can make keeping a home up challenging at times. Combatting this business with some of these efficiency tactics can free up some time for you, while still keep you on task. 

*by andreascy*

Are You Underestimating the Importance of Data Security?

Posted by Andreas Christodoulou

Description :

Since the invention of the internet, data has taken on a whole new meaning. While advancement in technologies has made it convenient for us to share, store, input, and review data from virtually anywhere, this also puts businesses and everyday consumers at risk. 

Everything from your bank account information and social media profile to client and payment information is vulnerable with the use of any device. Have you been underestimating the importance of keeping it secure?

How is Data Risked? 

Though most consumers and businesses are aware of risks such computer viruses and cyber attacks, most aren’t aware of the various ways in which data can become compromised. Here are some of the most common risks:

Theft

What happens if your laptop, desktop, or smartphone becomes stolen? How much data have you just put at risk? Deliberate attacks happen often to businesses and individuals who could be holding sensitive information. Theft doesn’t have to come in the form of a robber sticking you up at gunpoint either. From former employees stealing sensitive information to competing organizations trying to learn trade secrets, data is stolen all the time. Though companies like Capitol Digital & Califorensics can help to recover data from a damaged or stolen device, taking preventative measures is always best.

Loss

Everyone is human and entitled to make a mistake from time to time. Data can easily be lost by misplacing a smartphone, misfiling documents, or losing a laptop while waiting at the airport. This sensitive information can now be in the hands of anyone leaving you open to exposure.

Neglect

How many times have you discarded of a phone, computer, or laptop without wiping the information on them clean? Did you know that if not properly erased, others who buy the devices can pull and use this information to their advantage? Other forms of neglect might include the failure to create strong enough passwords which provide easy access to sensitive programs, and even data such as forms or letters that are not properly shredded can be a form of neglect that leaves you vulnerable to a data breach.

How Can You Improve Data Security? 

As you can see, there are a lot more risks out there than viruses and malware. If you want to keep your data secure, it is imperative to be proactive in implementing some of the following preventative measures:

1. Install antivirus software – Don’t underestimate the importance of antivirus software. This should be installed on your computer and your smartphones to prevent hackers from accessing information through apps and online programs.

2. Create passwords – Whether in the office, at home, or on the go, all your devices applications and programs should have strong passwords to make it harder for a thief to steal your information. Create passwords that you can remember, however, that aren’t too easy for others to learn.

3. Train Staff – For those who are concerned about data breaches in the office should be sure to properly educate their staff on cyber security as well as policies and procedure that should be followed in the office to minimize the potential for a data breach.

4. Backup Data – Some things are beyond your control. If you happen to lose your smartphone or get hacked at work having your data backed up can make recovering a lot easier. Whether you use cloud storage, a flash drive, or another device to store your data, it can save a lot of time and money in the long run.

You never know just how vulnerable you are until you’re hacked, your phone gets lost, or someone deliberately steals confidential information from you. Outside of being prepared with the above-mentioned tips, it is ideal to set up solutions like data forensics recovery, backup storage, and other IT solutions to minimize the impact of a data breach.

What are your thoughts? If you have any questions or concerns, please don't hesitate to reach out to me directly or post them below. Thanks!

*by andreascy*