Protect Your Data Or You Will Soon Have To Deal With ‘The Rise Of The Machines’

Posted by Andreas Christodoulou

Description :

For the well-informed, it is an undeniable fact that the future of internet privacy is bleak. We live in a time where the internet is an indispensable resource. Unfortunately, we have been conditioned by internet service providers and internet companies to believe that to access internet services, we must first give up any notion of privacy. As a result, these companies collect unlimited user information every time we use their services. Of course, on the surface, this is done for the sake of providing better services, but the reality is that they do this to protect the corporate bottom line.

Ask yourself this; how much information is collected on a daily basis and how much of that information is used to help in improving internet services? Taking it a step further, you should question how the information is used and whether it is discarded or stored after use. More importantly, you should seek to find the reasons behind the fast-paced erosion of internet privacy. 

The answers to these questions prove that internet privacy is a fast-fading concept and with time it will be eroded to non-existence. Of course, since there is little to no support from governments as far as internet privacy is concerned, we cannot hope for a resolution in the near future. In fact, most governments are in support of the abolition of internet privacy altogether so they can have free reign in matters of surveillance. But, are we truly out of options? 

The Age of Big Data 

Big Data is one of the core reasons why there is so little internet privacy. Big Data analytics refers to the process of collecting and analyzing data then compiling it into data sets, big data, the applications of which span across numerous fields of study. For instance, the data is used by companies to analyze and predict customer shopping habits and trends and to adjust marketing and sales efforts accordingly. 

Essentially, all your online activities contribute to big data. Of course, the amount and type of data collected depend entirely on the company in question and how they collect the information. There are various ways of collecting big data, some of which are more open and others which are secret. Your daily online activities leave a trail that can be assessed to create a data set. For instance, what time do you usually log online? How many times do you visit particular websites in a day and how long do you spend on each website? How much data do you share on any particular website and which site receives the highest usage? On average, how much data do you use on a daily basis? What kind of data do you share/view the most? Nevertheless, this information is only a drop in the ocean of data that is collected on a daily basis, especially when you include GPS data, online shopping data, social media data and more. Such information when compiled on a daily basis reveals your online habits and interests, which are then exploited by companies in various ways. 

While there are various applications of big data, one of the most visible uses of big data is in machine learning or automation. Compared to before big data, there is more distinct usage of automated intelligence in many fields currently. A clear example is search engines which have grown more robust over the years thanks to big data. However, this is just a small scope of the extent to which machine learning has advanced in recent years due to big data. 

In particular, the field of predictive analytics has experienced the most significant growth. For instance, it is a feasible concept for social media and search engines to be used to diagnose diseases in the future. By correlating the information shared on social media with search engine searches, the data can be used to make a predictive analysis and determine a diagnosis. If a person persistently shares information relating to particular conditions, then proceeds to search for the same symptoms on search engines, a program can subsequently search for the corresponding symptoms on a database and formulate a possible diagnosis. Although this is a futuristic concept, there are various other applications of predictive analysis in effect at the moment, especially when it comes to the sales and marketing fields of business. Additionally, there are other futuristic concepts, such as using big data to determine an individual’s credit score. 

Although big data has its advantages and has led to the advancement of technology by at least a few decades, there are still disadvantages that cannot be overlooked. One of the greatest risks of big data is that it leaves you at the mercy of governments, corporations, and companies. With so much data at their disposal, what is to say that all the data is used in a way that is beneficial to you? Depending on how the information is used, it can be as damaging as it is beneficial. It has always been said that information is power, meaning that those who control big data have power over the masses. 

The Internet of Things (IoT) - Bridging the Online and Offline Worlds 

Aside from big data, another major detriment of internet privacy is the IoT. The IoT refers to a system of interconnected and interrelated devices that facilitate the transfer of information over networks. What sets the IoT apart from normal interconnected systems is that it does not require human-computer or human-human interaction. Instead, the IoT works to automatically bridge the online space and meatspace seamlessly. 

Of course, the IoT is one of the largest contributors of big data, with the data collected being even more comprehensive than data collected online. IoT devices rely on numerous sensors to relay information back and forth, meaning that the information collected has a direct correlation to the meatspace. For instance, a networked house could have multiple smart devices from the entertainment system to the air conditioning unit. Each of these devices collects different data and then correlates it making the data set more comprehensive, which allows for a more streamlined and sophisticated system. 

With the smart devices correlating their data, the benefits offered by the IoT are more refined, allowing you to enjoy near-perfect automation. However, since human input is required at various points in the network, we are still some years away from enjoying full automation, which in itself is a blessing in disguise. The reason why we shouldn’t aspire for full automation just yet is that there are still too many kinks in the IoT that have yet to be fixed, and even more that are yet to be discovered. Should we achieve full automation before the issues are ironed out, we would be staring down at a full machine takeover without the means to stop it. 

Of course, one of the major issues that we have to deal with is internet privacy or lack thereof. Thanks to the influence of the IoT, the erosion of internet privacy is even more apparent. Considering the amount and type of information collected thanks to IoT devices, then one can imagine the risk and consequences if such information were to fall to the wrong hands. 

Nevertheless, even with the evident risk, most smart devices lack security measures to protect the user’s data, which leaves you wide open to an attack. With companies rushing to create devices for the IoT and reap the benefits of the increasing interest in the field, they often forget to establish security measures. Perhaps this is due to the fact that there are yet to be standardized practices for the IoT, which leaves everyone free to decide how to advance. But, would device-based security measures be enough? Even though having a security system installed in every smart device would provide a layer of protection, it is still lacking. Keep in mind that the more devices you have in a network, the greater the risk of exposure to a hack, especially considering that there are different manufacturers for various devices. You should consider the IoT as a whole. Therefore, there won’t be sufficient protection until there is a centralized security system which protects every individual device in the network. 

Additionally, since the IoT is still a new field, all the data collected is still highly useful for companies, meaning that they definitely store the information instead of discarding. As the information exists somewhere, the risk is elevated, since it is always possible for the information to be sold, stolen or mismanaged, which could cause even more dire consequences. 

Another of the significant risks of the IoT lies in the fact that it bridges the gap between the online space and meatspace. Owing to this, it is now possible to commit a crime via the internet and directly affect the meatspace. Initially, internet crimes only had an indirect influence on the offline space. However, thanks to smart devices, it is now possible for an internet crime to be tangible in the offline space. For instance, it is possible to commit murder, arson, and theft directly through the internet. 

It is possible for a hacker to take control of your car while you are driving and drive you off the road or destroy your brakes and such. It is also possible for a hacker to mess with heat sensors in your devices causing them to overheat and possibly cause a fire. A hacker can also take control of your air conditioning unit and reverse the flow of air. There are hundreds of similar possibilities where hackers can wreak havoc to you, your family and your property from miles away at the mere touch of a button. That is the risk posed by the IoT and one that can only be stopped by having a robust security system in place. 

What The Future Holds 

Ever since the Snowden Leaks, there has been an increased focus on internet privacy. Although there were positive reforms soon after, it could be said that currently not only have the reforms regressed, we are even worse off than in the beginning. Without government support, internet privacy is in a constant state of erosion. Unfortunately, thanks to big data and the IoT, the erosion of internet privacy is progressing at an even faster rate with no end in sight. Therefore, it is safe to assume that there won’t be any positive changes to internet privacy in the near future. In fact, we should look forward to an even worse state of affairs. 

Since it is impractical to rely on external help from bodies such as the government and corporations, we should instead focus on what is within our grasp. While it is impossible to stop the erosion of internet privacy, it is not impossible to prevent a breach in your personal internet privacy. Of course, for that to happen, you need to have a deeper understanding of internet privacy, the threats that plague it and the measures to reinforce and protect it. 

The best way to guarantee that you have what little is left of internet privacy is to make use of privacy tools. Of course, this too requires its own deep understanding so you have to do more in-depth research of the same, particularly since there are numerous privacy tools with different functions. Just as important, you should ensure that your information is always updated because security tools and attacks directed at them are always in flux. Although a security tool may offer protection against a particular attack, it may prove ineffectual against a new type of attack. In fact, a new attack may rely on the defense of the security tools as was evidenced by the Wi-Fi KRACK attacks. 

For maximum efficiency, you should rely on multiple privacy tools simultaneously. For instance, you should couple a VPN with Tor, allowing you to maximize the benefits and eliminate the weaknesses. Even then, you should use Tor over VPN instead of VPN over Tor since the former provides the best protection so knowing how to couple multiple privacy tools is equally as important. Additionally, you should rely on anonymous search engines such as DuckDuckGo for browser security, Adblock extensions to prevent the collection of data by third parties and cryptocurrencies to guarantee your privacy and anonymity in financial transactions.

YOU MIGHT ALSO LIKE: How to Protect Your Company’s Email Against Cyberattack

I'd love to hear what you think! 👂👇

*by andreascy*

All Systems Go: Launching a Small Business (and the Tools You'll Need)

Posted by Andreas Christodoulou

Description :

Happy New Year everyone!

Starting a business requires an ample selection of tools to make operations manageable. Without them, you'd spend more time with its administration than selling and customer interaction.

Where's the fun in that? Almost 1 million businesses are launched each year with most being small operations. This is an interesting trend because it shows the viable nature of starting a business where before launching was heavily determined by access to finances and resources.

Perhaps the tools make the difference? I think so. I haven't launched a brick & mortar operation but I have started several successful, online businesses. Many tools I use are same (or similar) to those found in many, other small businesses. I can reaffirm this based on my networking and business with owners.

What common ground did I find with business tools?

1. Payment Processing

All businesses need a form of payment gateway services to complete transactions. Brick and mortar stores will likely use Point-of-Sale systems whereas online businesses rely on shopping cart software.

2. Accounting

The first year in business comes as a shock when it's time to pay taxes. Business taxes depend on its organization, profits, and expenses. Average business tax rates are usually 19.8%.

Accounting software is a must to keep income and expenses in order. Both TurboTax and Quickbooks make great options for small business owners.

3. Legal or business document(s)

All businesses should have a business plan to keep efforts aligned and to improve their chances to secure funding through loans and investments. Other important documents may include a bill of lading, trademarks, seller's permits, and more.

Legal and business documents are costly if they're created by professionals. Like taxes, a small business owner may use tools to create these items in-house. 

Tools include DocuSign and Formswift.

4. Computer and mobile hardware

What's a business to do if team members don't have access to computers, mobile devices, and the Web? These two sets of tools, alone, present many opportunities -- including:

• Access to website building tools

• Mobile CRM and networking tools

• Social media marketing and always-on monitoring

• Warehouse management and logistics

• Payroll and time management software

These tools become vital for its launch as Web efforts will generally lead to high engagement, low-cost marketing campaigns to build awareness and sales.

Also, businesses may choose to bring advertising and marketing creative design in-house by making flyers, posters, brochures, and business cards for a fraction of the costs if done by a designer. 

Tools all small businesses will want to explore include Salesforce, Hootsuite, Wix, and ADP.

5. Business Intelligence

BI tools give small business owners insights into the business operations and organization. Data is uploaded to these tools to compile information and records to produce actionable reports.

Microsoft Power BI offers a free version of their tool many small business owners may want to explore if they feel it provides a benefit.

6. Helpdesk

Gathering customer (and employee) feedback is tedious if these items are stored and organized through traditional filing systems.

Helpdesk software sits on your workplace hardware. Or, it's cloud-based. These tools create a gateway for feedback and handling issues. Other benefits include:

• A central hub for FAQ's

• User roles and hierarchy for management

• Community forums to crowdsource help

There's a Tool for Everything

No matter the task or problem... there's a tool to provide a solution. Yes, each tool you introduce will produce a learning curve and time investment. But, they will greatly reduce the tedious tasks.

This frees more of your time to work on the enjoyable activities like interacting with customers, exploring new ventures, and nurturing team cohesion.

I've found most businesses all use one or all types of these tools. Though, ask your fellow entrepreneurs for extra pointers and suggestions.

*by andreascy*

Are You Underestimating the Importance of Data Security?

Posted by Andreas Christodoulou

Description :

Since the invention of the internet, data has taken on a whole new meaning. While advancement in technologies has made it convenient for us to share, store, input, and review data from virtually anywhere, this also puts businesses and everyday consumers at risk. 

Everything from your bank account information and social media profile to client and payment information is vulnerable with the use of any device. Have you been underestimating the importance of keeping it secure?

How is Data Risked? 

Though most consumers and businesses are aware of risks such computer viruses and cyber attacks, most aren’t aware of the various ways in which data can become compromised. Here are some of the most common risks:

Theft

What happens if your laptop, desktop, or smartphone becomes stolen? How much data have you just put at risk? Deliberate attacks happen often to businesses and individuals who could be holding sensitive information. Theft doesn’t have to come in the form of a robber sticking you up at gunpoint either. From former employees stealing sensitive information to competing organizations trying to learn trade secrets, data is stolen all the time. Though companies like Capitol Digital & Califorensics can help to recover data from a damaged or stolen device, taking preventative measures is always best.

Loss

Everyone is human and entitled to make a mistake from time to time. Data can easily be lost by misplacing a smartphone, misfiling documents, or losing a laptop while waiting at the airport. This sensitive information can now be in the hands of anyone leaving you open to exposure.

Neglect

How many times have you discarded of a phone, computer, or laptop without wiping the information on them clean? Did you know that if not properly erased, others who buy the devices can pull and use this information to their advantage? Other forms of neglect might include the failure to create strong enough passwords which provide easy access to sensitive programs, and even data such as forms or letters that are not properly shredded can be a form of neglect that leaves you vulnerable to a data breach.

How Can You Improve Data Security? 

As you can see, there are a lot more risks out there than viruses and malware. If you want to keep your data secure, it is imperative to be proactive in implementing some of the following preventative measures:

1. Install antivirus software – Don’t underestimate the importance of antivirus software. This should be installed on your computer and your smartphones to prevent hackers from accessing information through apps and online programs.

2. Create passwords – Whether in the office, at home, or on the go, all your devices applications and programs should have strong passwords to make it harder for a thief to steal your information. Create passwords that you can remember, however, that aren’t too easy for others to learn.

3. Train Staff – For those who are concerned about data breaches in the office should be sure to properly educate their staff on cyber security as well as policies and procedure that should be followed in the office to minimize the potential for a data breach.

4. Backup Data – Some things are beyond your control. If you happen to lose your smartphone or get hacked at work having your data backed up can make recovering a lot easier. Whether you use cloud storage, a flash drive, or another device to store your data, it can save a lot of time and money in the long run.

You never know just how vulnerable you are until you’re hacked, your phone gets lost, or someone deliberately steals confidential information from you. Outside of being prepared with the above-mentioned tips, it is ideal to set up solutions like data forensics recovery, backup storage, and other IT solutions to minimize the impact of a data breach.

What are your thoughts? If you have any questions or concerns, please don't hesitate to reach out to me directly or post them below. Thanks!

*by andreascy*

Snap Studies: How Brands Can Connect with Snapchat Fervent User Base

Posted by Andreas Christodoulou

Description :

When Snapchat first burst onto the scene in 2012, it attracted millennials and Gen Z-ers in droves. But brands (for the most part) stayed away - they were still trying to harness the power of Facebook, Twitter, and Instagram. And millennials and Gen Z-ers loved having a network all to themselves, a space where they could communicate with their friends all day without any brand interruptions. This peaceful paradise didn’t last too long, however, as brands quickly took notice of Snapchat’s impressive user stats. Younger generations were living and breathing snaps, and brands wanted in. Now with a daily video view rate of 10 billion daily views, brands are experimenting with various storytelling and ad formats to serve always-on content to their growing audiences. 

Today, Snapchat is a publicly traded company with an IPO boosted by the network’s ability to secure consistent user engagement. And brands boast features tailor made for brands, including Discover Stories and custom filters and geotags to promote specific events. As of 2016, advertisers were coughing up a minimum of $100,000 to run ads on the platform; a cost well worth the advantage of connecting with two generations aging up and gaining spending power.

In addition to paid promotion, brands are also investing more in their organic content on the brand. Through regular behind-the-scenes stories and influencer takeovers, the platform is giving brands the opportunity to share more relaxed and playful content with audiences. However, some features and storytelling strategies are proving to be more valuable than others. Here are a few lessons you can learn from some of the most successful campaigns and brands on Snapchat. 

The Good

Real-Time Marketing: Netflix (Gilmore Girls)

To garner even more excitement for the Gilmore Girls Netflix revival ahead of its November 2016 release, the Netflix team enacted a massive offline-meets online Snapchat campaign. Netflix took over 200 cafes and effectively turned them into Luke’s Diner, the Gilmore Girls casts’ main hangout on the show. Each cafe distributed cups with a Snapchat QR code that gave customers access to a custom Luke’s Diner filter on the app. The one day stunt was a massive success as the branded filter was viewed over 880,00 times.

GE: Storytelling

Since 2014, General Electric (GE) has been a brand that has used Snapchat’s storytelling capabilities to the fullest extent. From launching geo-targeted travel filters over the holidays to all-star story appearances from Buzz Aldrin, GE uses Snapchat to educate and entertain their followers about the wonders of science. In 2016, the company even livestreamed a 1,200 foot descent into a volcano on the platform. The channel is not devoted to selling GE products, but rather, its primary intent is to teach audiences interesting lessons - lessons that often entice to audiences to visit GE’s social profiles for more explorations. GE continues to push the boundaries of creative education and video storytelling by utilizing all of Snapchat’s features. 

Taco Bell: Sponsored Filters

To celebrate Cinco De Mayo in 2016, Taco Bell launched a giant Taco filter. While the images of people’s heads as tacos were frightening, the filter’s stats were anything but scary. The viral filter racked up 224 million impressions for Snapchat throughout the one-day only marketing campaign. Taco Bell has always been on the cutting edge of Snapchat because it never took itself too seriously on the platform; their ongoing platform success stems from a willingness to get content creative and take risks. It’s content is filled with hand-drawn illustrations and playful copy. And as the Giant Taco filter proved, funny and playful content on Snapchat can generate big brand results.

The Bad

Discover 

Snapchat Discover has had a difficult time resonating with the platform’s primary demographics. Perhaps it’s because the intention of Snapchat Discover, to bring news, entertainment, and pop culture coverage to the platform, is so disconnected from why people use Snapchat in the first place: to connect with people through playful fleeting stories. But Snapchat Discover is enticing for brands, because it gives them an opportunity to slip more traditional ads between publishers’ content. Some argue that the wave of publishers is diluting the app, as the more publishers that get added, the less spontaneous Snapchat feels. Since Discover’s 2016 redesign, publishers have seen a 28% drop off after the first story. However, a decrease in engagement has stopped partners from signing up. 

While time will only tell if the Discover section becomes less disruptive for Snapchat users, one thing is for certain today: there are other, effective ways to engage with audiences on the network.

 What's the Conclusion?

In the coming years Snapchat will only become more valuable to brands. Snapchat is quickly attracting older audiences, which means that the platform’s diversity should attract brands across verticals. The brands that can constantly utilize Snapchat’s features to their fullest extent and experiment with ongoing storytelling angles will be the ones best positioned to transform on-platform engagement into off-platform results. 

WHAT'S NEXT: The Evolution of Social Platforms and Their Influence on Daily Life

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*by andreascy*

Top 6 Social Media Mobile Applications for Business in 2017

Posted by Andreas Christodoulou

Description:

As we head into a new year, it’s vital that businesses appreciate the various challenges that may lie in wait in the weeks and months ahead. What does 2017 promise us in terms of the genuine development of technology to amplify business performance? Let’s take a look at some of the most powerful social media mobile applications for businesses.

With the increasing interest in social media, comes also the more intensive use of mobile applications, along with relevant business content. As this infographic demonstrates, businesses recognize the value of social media and therefore it makes sense to seek related mobile apps as a means of promoting more efficiently, networking productively, and appealing to clients. 

As we are at the beginning of 2017, we figured on exploring some of the potentially best apps for boosting social media reach, among other benefits. Some are already here, but there could be an explosion in popularity for others in the months to come. 

1. Peach 

Peach is an iOS app that provides an easy way to use various social media features all in the one place. It’s like a simple version of Facebook, Snapchat, Tumblr, and Slack all put into one powerful marketing tool.  

As some people look to cut down on the amount of apps they use, this all-in-one package, might be just what they need.

Peach is a very effective marketing tool, but it is expected to offer businesses much greater versatility in the weeks and months to come. It’s not there yet, but 2017 could be the year it breaks through. 

2. Wanelo 

One of the major problems so far with social media, has been the lack of integration with buying and selling—for the most part. Wanelo, is a social shopping app that promises to be very powerful for businesses in the long-term. It has got lots of sellers on it, including big-name brands and single product Etsy accounts.

 

As such, being on this app, is like being on a Yellow Pages for online businesses, which is worth paying attention to. Wanelo is expected to continue in its growth and development after what was a very good 2016 for the app. Businesses should look to get themselves on here, and make themost of what some people are referring to as a “Tinder for Buyers”. 

Overall, this app is not perfect by any means, but it provides the means to promote your business in yet another way. 

3. The Roll 

The Roll is a brilliantly named tool by EyeEm that is all about making the power of visuals even more effective for your content. You already know the vital nature of design, no doubt, but The Roll facilitates a much better quality of image overall. It uses a smart analytical program to analyze your content and rate it on a scale of 0-100. It then adds smart keyword suggestions for your images to help them rank better on Google, which is VERY important for marketing growth and visibility. 

Since this is an artificial intelligence (AI) app, it’s only going to grow more with input and therefore we expect 2017 to be the year that The Roll starts to rise from above its competitors and takes control of the web. 

4. Tuurnt 

Tuurnt is a brilliantly named tool that you can use as both a business app and a social media tool. Some of its more disparaging reviewers, claim it’s just a Snapchat clone, but it’s nothing of the sort. 

You get around 24hrs to respond to a photo or a video, and then the chance to respond is gone. This helps to turn a basic image or caption into a massive social event, helping to get people contributing and engaging with one another. 

This allows people to join in using images and video to create a more hospitable feel to your marketing as a business. Although this is still quite niche, it’s showing a very impressive level of growth as the years go on, with increasingly impressive changes to the app’s interface and overall participation numbers. 

For that reason, we expect Tuurnt to see a big 2017. 

5. Yubl 

Last year, Yubl managed to surpass the likes of Skype and LinkedIn as the fourth most downloaded free app in the United Kingdom, and it is likely to see continued growth in 2017, as people cotton on to just how good Yubl is. 

Yubl offers an easy way to get access to a social media and networking platform that just works. The app comes with a very impressive interface that attracts users in the first place, as well as facilitating easy interaction between business and customer.

 

Many believe that Yubl is not yet diverse enough to break the mold of the likes of Facebook and Twitter, but at the very least, 2017 should see it take some very interesting strides in the right direction. There is little it needs to change or improve upon, and it will gradually become more visible next year which is equally important. 

You might not think that your business needs another social media profile, but that couldn’t be any further from the truth when it comes to Yubl. 

6. Shake 

The wonderfully named and designed Shake is a good choice to go for, when you want to start managing contracts a little better than you already do currently, by sending legally binding documents quickly and easily. With everything from NDA samples to freelancing contracts, you can make sure that your business comes across far more professionally than ever before. 

Legality is a vital part of the world of business and freelancing, and smart contracts are very useful in covering yourself legally. With this tool, you can create, manage, edit and send legally binding documentation, in a process that is bound to become a staple for businesses in 2017. 

In Closing...

Undoubtedly there is an array of apps to choose from when it comes to social media business apps, yet we think the aforementioned should be top of your list to embrace a more successful 2017!

 TRENDING ARTICLE: All Systems Go: Launching a Small Business (and the Tools You'll Need)

Let's be Instagram buddies! 😃

*by andreascy*

The Most In-Demand Online Marketing Skills for 2017

Posted by Andreas Christodoulou

Description :

As we approach the end of the year, it helps to take the time to evaluate where you stand in your industry. Whether you are a new online marketer or you are far more experienced, taking the time to comprehend and understand what online marketing skills are going to be most in-demand in 2017 is very useful. Knowing what people are likely to be looking for over the next 12-14 months helps you to start adjusting your skills and your mindset to make sure you arrive for the latest trends ready.

Importantly, as a contemporary marketing assistant or agent it is incremental to know where you should be looking to expand to so that it helps you ensure that 2017 can start as positively as possible, here are some of the most likely in-demand online marketing skills for 2017.

Marketing Demands Are Smaller

One thing to notice is that people aren’t looking for campaign managers, nor are they as obsessed with SEO and SEM at the moment. That isn’t to say they are no longer important because they are still mainstays of the industry, but many companies have their fill or requirement. Even if they don’t, they can probably find someone easily enough locally now due to the massive rise in people offering these particular services.

If your primary skill base is in SEO then you might want to have a little look at branching out. Many other skills are going to become very useful in the near future, which can help you supplement an increasing demand in similar parts of the online marketing industry.

Don’t worry, you don’t need to close your SEO store – there’s no death of SEO on its way. Content will likely always be a constant requirement in marketing, but you should never just presume that the market will stay the same as it is just now. 

People Need Designers

Are you good at designing user interfaces for websites and apps? Then you are the hot property at this moment in time. People are killing to get their hands on a quality user interface designer, meaning that many people will be wanting to interact with your business in 2017. If you are a talented designer looking for a way to get into the world of working in online marketing, then 2017 is the best year to consider making a move into becoming a UI designer.

The role itself allows you to become a central part of many businesses marketing, as a good and effective UI is needed for anyone who wants to see consistent growth and usage from any tools they use.

If you want to make sure that you have reserved your spot in the long-term online marketing world, then it’s time to start considering just how creative you can be when it comes to making user interfaces for as many different things as you can in the industry.

Presentation Really Matters

Data is becoming a major part of business today, and many businesses want to make sure that they are giving people access to data that is easy to take in. Nobody wants to look at massive graphs or huge sums of content just thrown at them all at once.

So, what you should do instead is aim to become the best local online marketer that you can in data presentation. From infographic design to giving people cool and easy to share graphs and PDFs, you can easily make sure that you have a role as someone who can translate data into a classy design.

Mobile Apps Still Rule

Just as UI and data presentation have been around for a while, so will mobile app development. As the years go by, though, mobile development is going to change a lot and give us access to far more intricate designs and possibilities. As an online marketing expert you need to be pretty good at handling mobile app layouts and designs if you wish to make the most of your present situation.

People are going crazy for reliable designers or developers at present, so it’s up to you to get involved and take advantage.

Statistical Analysis is Needed

Just as companies need to present data in an easy to take in way, they need to see that data in the first place in a way that they understand. If you can manage stats and you don’t mind being able to draw accurate conclusions from the information, then you can use your skills as a data analyst to thrive in 2017.

People are going to be pushing that extra mile to make sure they can greatly improve overall statistical analysis. If you have a knack for reading and understanding key data, then you should be offering your services out.

Those who can interpret and offer recommendations from statistics and data are invaluable in the modern era. People are far more secure and comfortable in talking about stats today, and this extra analysis makes that simple.

Smart Storage Systems and Management Teams Are Vital

Businesses today are dying to get in people who they can trust to help them securely manage and store data for the long-term. If you are a storage systems expert or manager, and you want to maximize your chances of being a genuine success, then this is a role that is going to become increasingly in-demand as 2017 goes on.

People need to have access to storage to keep all of the vast information and data they need to run accurate analytics and business performance. Your role, then, is to be the individual who they turn to in 2017 for appropriate assistance.

Summarizing

Using all of this information you can easily begin to make the right calls regarding what your next step in online marketing will be. As the demand change and expertise required alters, a path will likely open up for you to exploit in the future – will you be ready to do so?

THERE IS MORE: Top 3 Tech Tools for Managers That Mean Business

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*by andreascy*

Three Ways to Protect Your Students From the Dangers of Technology

Posted by Andreas Christodoulou

Description :

Kids today live in a world where you cannot escape technology. The internet is all around you, from vehicles that use technology to park themselves to home thermostats that can be controlled half way around the world using a smartphone. 

Because the internet is such a beneficial part of our lives, kids have a hard time understanding the drawbacks behind it. It can be a challenge trying to get children to understand the concept of social media etiquette, online privacy, viruses, and phishing schemes. 

Unfortunately, these are real problems that surround the internet. You can’t rely on their parents to educate them about tech security because you have no idea how much experience and knowledge they have of it. 

As a teacher, it is important that you inform your students about the dangers of the internet and how to protect themselves from cyber criminals. This may include a combination protective measures, like using a flash key encryption device, speaking up when they see something strange, or understanding the long-term effects of posting online.

It Can Last Forever

It can be difficult for children to understand that whatever they put online could follow them for the rest of their lives. The last thing they are thinking about is how it can affect their future. It is important that you explain to them the repercussions of posting things on the internet that will haunt them later in life. If it is not something they want everyone to see, then they need to think twice about posting it online.

Express Openness

For many kids, the thought of having to tell an adult about something bad they’ve seen on the internet is scary. They may have fears that they will get in trouble if the tell the adult what they have witnessed. Ease the kids' concerns and explain how talking to an adult is acceptable. Whether they are contacted on their phone, tablet, or computer it is the same as being contacted out in public by a stranger. Encourage kids to speak with adults if they encounter anything odd while online.

Stay Protective

Many technological devices require a password just to sign on. While a password is important, children must understand the need to keep it secretive. Should the password get into the wrong hands, there is no telling what thieves can attain once they get access to a device. 

Additionally, flash drives can be a great way to transport programs and files to school and home. Unfortunately, kids sometimes struggle with keeping up with these types of things. An encrypted flash drive will help secure your information with an added wall of security in case it ever gets in the wrong hands.

Conclusion

These days you can never be too careful about protecting your information. With kids having so much access to the internet, it is a huge concern that their privacy may be compromised. The best way to combat this is by talking to kids about the dangers that lurk with technology. 

Because many parents may be ignorant about some of those dangers, it is crucial that teachers make it a point to educate students involving security issues surrounding technology. Using examples, offering additional firewalls like encrypted flash drives, and urging your students to discuss what they view is just a few of the ways you can help them understand how important security is when using any type of technology.

BE SURE TO READ: The Evolution of Social Platforms and Their Influence on Daily Life

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*by andreascy*

The Evolution of Social Platforms and Their Influence on Daily Life

Posted by Andreas Christodoulou

Description :

Over the last decade or so, the evolution of social platforms has both been hard to keep up with and understand. The turn of the century had seen the internet become a mainstream platform, with the creation of online chat messengers becoming commonplace across the web. Today, though, we have the power of social media – the websites that allow us to keep in contact with friends and family, and make new friends from all across the world. 

However, for many, social media is a monster – one that won’t be going back in its box anytime soon. This is a major issue; as social development is going to be majorly dictated to by the evolution of social platforms. So, how does the development of social platforms have an impact on our daily lives? Is it possible that Facebook and Twitter etc. now help to determine the day-to-day existence of many people?

We’ve moved long beyond that period. In fact, many people believe there might be a pretty strong correlation between the rise of social media and the total change in the political sphere across the world in the last decade.

A New Political Climate

One part of everyday life that has changed irrevocably due to social media is politics. Today, if you spend long enough on political debate from the United Kingdom or United States is social media, you can find a few typical terms and phrases.

- “If we had social media, Iraq and Afghanistan could have been avoided.”

- “We voted for Trump/Brexit because of social media lies.”

- “The mainstream media does not inform us anymore – social media does!”

This idea now that we are being lied to by all mainstream media sources, or that the current political climate could have been avoided if social media was faster, is an interesting one. Many people now happily accept that they were lied to by government, and that this has been a major factor in leading society to where it is today.

With so many government lies and scandals being uncovered since the development of social media, and the implication of the media in many scandals, it’s easy to see why people trust social media over mainstream media. This has helped to shape a new, post-truth political climate.

More people than ever, it would appear, are engaged and interested in politics. The only problem is that social media has created a ravenous location for half-truths and full-on fiction be pushed.

Now, people prefer to listen to trusted social media accounts or people who agree with their general view of things. This leads us to another everyday social problem. 

Filling the Echo Chamber

Now that many of us are happy to pigeonhole people into certain tags and themes, we can avoid talking to them. Social media, for all its positive function, has created massive divides in many parts of society. Whereas in the past we would be forced to be around people with differing and even uncomfortable points of view if we wished to be in public, social media changes that.

Now, we can be surrounded by thousands of people and have massive amounts of human interaction all day – with only the people we choose. This is a bad thing in many ways, as it creates the ability for people to deliver themselves to dangerous echo chambers.

These limit debate and stifle the truth of what is being said. When five people all meet on social media today, they are either in full agreement and wish to discuss how right they are, or they are polar opposites and are likely going to start abusing each other for being “deluded”.

This is the modern position of social media. We ignore and revile all those who sit on the other side of the fence of us. Unlike before, in reality, whereby we are forced to interact with people who have different or even opposite views, social media allows us to only speak to people that agree with us.

This is good for self-confidence, but bad for finding the truth. How can you be sure that what you are saying or thinking is going to be right when it’s come from a group of sources who completely ignore any opposing or alternate view?

It’s due to this kind of thinking that the rise of fake quotes, ‘memes’ and partisan social media groups has become a thing. If social media has eroded one thing besides from our privacy? It’s our ability to listen to opposing views.

The Raw Human Emotion

One positive aspect of social media, though, is that it allows those without the social stability or availability to be a major part of society. Many people now have large followings and have influence in their industry due to the awareness of social media. From campaigns to raise awareness for illness to a powerful story of overcoming fear and repression, social media allows those without a voice in person to have a megaphone to use online.

From there, people who had no social mobility or potential can use their sheer emotion and determination to make a critical difference. In the past, man people were not afforded this luxury and instead would spend huge chunks of their time hiding emotions and allowing them to fester inside.

Social media has opened a new age of expressionism. Whilst it can feel suffocating when on the wrong end of it, this kind of open-minded approach (especially for those without the capability to do so themselves) makes for an interesting new take on society as a whole.

If there is one thing that we can agree upon, it's that social media has changed the way that everyone lives. From how we consume media to the kinds of media we would even listen to or trust, social media has transformed how we think, how we feel and how we act.

Even if you aren’t on social media, its overall effect on society is so profound that you cannot help but feel changed by it.

INTERESTING ARTICLE: How The Internet Changed The World We Live In

So ask yourself - and please comment - how does social media impact your life and what does this mean to you?

*by andreascy*