Description :
For anyone working within animation, or with an intention to, in 2017, it helps to know what you are likely going to be coming into. As technology continues to change and improve to ever higher levels, it helps to know the current major design and planning trends.
With the help of the right information, you can make sure that when you enter the market you make an immediate impact.
The year 2016 was a time for stop-motion animation to make a comeback, as brands sought to connect more emotively with their clients. Stop-motion animation gives a great look, and is a wonderfully persuasive art style, but new technology means that it can now be done more effectively than it was ever done in the past.
So, what can we expect to see for animation trends in 2017?
1. Stylish 3D
3D animation has long been a staple in making animation come to life and portraying the most beautiful look and feel possible; that is likely to continue in 2017. As political skullduggery probably means that businesses will continue with minimal budgets in an increasingly constrained yet creative world, stylish 3D skills will be a major boon for any animator who wants to make a sterling impact this year.
Stylish 3D design is making a big comeback in the world of animation and it’s not going to slow down anytime soon. If you want to get a good idea of the next major factor for all animators, it will use a more high-concept style of 3D than ever before.
Hopefully, this will mean that animators can use their talents to the best of their ability whilst receiving fairer budgets to operate with!
2. Marketing Collaboration
Another major impact that is likely to be on the market in the near future is more collaboration between big brands and entertainment industries. We’ve seen it outside of animation this year, with the X-Men-themed adverts, and we’re likely to see more Star Wars themed editions soon as well. These marketing collaborations are making their way into animation now, too; how long until we see characters from the likes of Overwatch appearing in banking adverts?
After all, big companies are now using famous cartoon characters and animated heroes to sell their goods. From Fred Flintstone buying a mortgage to Top Cat moving out of his bin, many markets are using cool and iconic characters to build their brand.
The reason why animators should be expecting this trend to continue so vigorously is quite simple—collaborations are making big bucks for both sides of the party. As companies wind up trying to combine two purchases into one advertisement, it’s likely that 2017 is going to see more companies engaging in these crossover promotional styles.
It’s effective, as it helps to portray events by using characters that people can identify with far more than with actors.
3. Web-Related Animation
Animation won’t only be appearing in more adverts and in more 3D styles than ever—it’s becoming a major part of online marketing. It all started a few years ago with the creation of the (awesome) whiteboard systems that everyone loves using and engaging with. Animated explainer videos went a long way towards helping people forge and plan the right kind of way to tell their story—and animators should be ready to deliver more of this in 2017.
Website animation designs will become far more effective for businesses as they combine content with cool animations and looks. Rich, full-screen animations can be used either as the focal point, the explanation, or as the cool extra that delivers the sale. Whatever the reason, 2017 is going to see far more interest in businesses using the power of animation to sell their websites and products.
4. Continued Illustration
This was huge in 2016 and it was so popular we reckon it will be a huge hit in 2017, too. Design trends tend to last quite a long of time and this is no different. Animators who enjoy the illustration style will be rubbing their hands with glee at the prospect of illustration becoming a significant part of the market long-term.
It’s the best form of animation to use when telling a story, so it’s likely to stay as a staple in a world where everyone wants to have their story told and heard. The fact that illustration allows us to literally take any animation idea and make it so means that for many people, the ongoing presence of illustration as a vital form of art in animation can only be a good thing.
The story matters, and illustrating it is important for added authenticity.
5. VR Explosion
Animation is about to take a wonderful step into a rather unknown future thanks to the mainstream growth of virtual reality. The end of 2016 saw the likes of the PlayStation VR arrive, and VR is about to become the latest trendy technology that everyone loves using.
For this reason, it’s going to play a massive role in the world of animation for the years to come. It’s a form of projection that lends itself well to animation, allowing quality animators to take people inside their design and let them live within it closely.
The idea that animation can become more immersive by placing us front row and center is obvious, and it’s about to be tested by a market that shows no signs of slowing down. For one guaranteed animation trend in 2017, stick to VR.
Conclusion
As you can see, there’s plenty to look forward to and be excited about when it comes to being a young animator. With so much potential in your hands, you can help people to take a whole new approach to the way they sell their vision, their business and their ideas.
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You and other people like you have brought us closer to our goals. Thanks ever so much!
*by andreascy*
