Marketing Design Tips and Trends For Success

Posted by Andreas Christodoulou

Description:

With website design impacting 94% of first impressions, one of the main factors impacting if a user will stay on your website or not is your design and its elements.

An ideal website design is simple, functional, and also consistent with the branding of your business. Most good-looking websites use a grid-based layout to make content aligned, they have short load times, are mobile-friendly, and use inviting copy.

Use these website design hacks and trends to make informed decisions for your website in 2021.

Keep Design Clean and Simple

Use minimalistic elements, simple fonts, easy colors, and compelling copy to create a clean website design.

A rising trend in 2021 is comfortable colors. We suggest thinking outside of the box and avoiding the classic black and white. While these can work for certain industries, we suggest using soft color palettes to create a calm and relaxing environment for your visitors.

Use Stunning Visuals

No matter if it’s for your product pages, blog posts, or about us page, always use high-quality images and videos (of course while, at the same time, keeping in mind size limitations).

In 2021, 3D graphics and parallax animation are increasingly popular among web designers and website owners. That will help you stand out from your competitors and keep your users engaged and longer on your website (which also brings benefits in terms of SEO and conversions)

Make Your Web Design Responsive

All the pages on your website need to be responsive and render well on all devices and screen sizes.

To stay updated with the latest industry trends, you can try using vector graphics. These are points on a vector map that web designers use to resize images without losing quality. That ensures your site is responsive without compromising the quality of your visual assets.

Make Your Website Engaging

No matter which industry you’re in, your website shouldn’t be boring. Try to capture the attention of your readers by using elements of interactivity.

In 2021, we’ve seen a rising trend in 360-degree views, as well as micro-interaction elements. These, again, engage users and also keep them on your site longer.

Create a Simple Navigation Experience

The structure of your content should be easy to understand and your website easy to navigate through.

A growing trend in web design is infinite scroll technology, which makes it a seamless experience for users to navigate your website, especially on mobile devices.

As you’ve seen there are some marketing design tips you can take advantage of to create a stunning website.

However, you should adapt your layout to the type of content you share. The design of your website will vary depending on the industry you’re in and the content you share. Because of that, you must find inspiration from some of the best-designed websites on the internet.

Website Design Examples:

1. Avoriaz 1800 – Visite Virtuelle

This website uses animation, 360-degree technology, storytelling, and stunning visual assets to make users feel like they’re part of the experience. Definitely consider creating something like this if you’re in the travel and hospitality industry.

Technologies Used: CSS3, HTML5, Apache

2. Playbook

This cloud storage platform for designers website uses clean design, stunning photography, and an innovative UI experience that captures the user’s attention. The website also uses interactive design elements to create a personalized and engaging experience. Make sure your web design is clean and simple, especially if you’re a technology company targeting designers.

Technologies Used: Ruby, GraphQL, React

3. Animus Studios

This video agency uses animation, videos, and lots of colors to stand out from competitors and also show the company’s capabilities in terms of videos. Try using a similar web design if you’re a creative business agency that wants to make work more fun.

Technologies Used: Craft CMS

4. PUBLIC DOMAIN

This website, founded by Virgil Abloh to show his collections and to tease upcoming product launches, uses big background images, a horizontal menu, and innovative content architecture

Technologies Used: JavaScript, HTML5

5. Globalance World

Globalance World is an investment platform that creates an interactive experience for users to make investment decisions by looking at economic, societal, and environmental factors. To do this, the website designers used interactivity, a fully responsive design, and 3D data visualization.

Technologies Used: next.js, CSS3, Three.js, React, D3, GraphQL

6. UXPERT

This website chose to use elements like animation, clean design, graphic design assets, and an innovative user interface. For example, on the homepage, users can play a showreel to learn everything about the brand.

Technologies Used: WordPress, CSS3, HTML5

7. MAD

MAD is a creative digital design website taking a creative approach to interactivity. The result is an unusual design that surely captures the attention of users, who can play with the logo, move objects, and more. By using experimental and unusual design, transition elements, filters and effects, an innovative user interface, and micro-interactions, this website creates interest and curiosity.

8. Glob

Do you own an eCommerce website? This is the example you’re looking for. Glob sells reusable bags for a plastic-free lifestyle. On their website, they use filters and effects creatively to grab the users’ attention and making web design elements entertaining. For example, users can move their mouse around and interact with designs with a liquify effect.

Technologies Used: WebGL

9. Gucci Beauty Foundation

This website offers a quiz game, shades palettes, and interactive video tutorials to allow users to discover the uses in an entertaining way. Consider creating a subdomain or subfolder of your website, similar to this example, to present a product you offer and create a buzz.

Technologies Used: CSS3, HTML5, React, Anime.js

10. Mario Russo Archive

Using features like responsive design, appealing typography, and storytelling, artist Mario Russo’s archive offers a simple way of showing creative work online. More specifically, typography (font style, appearance, and structure) is an extremely important factor when it comes to improving the user experience.

Technologies Used: CSS3, HTML5, jQuery, Typekit

11. Yusuke Fukunaga

Yusuke Fukunaga’s portfolio uses infinite scroll, parallax, scrolling, and various filters and effects for a simple yet innovative design. Consider experimenting with something similar if you’re a creative professional and want to showcase your portfolio.

Technologies Used: WebGL, GSAP Animation, Three.js

12. IdeaRocket

IdeaRocket is an animation studio making its website popular for its uncommon user experience work presentation. Design features that stand out here include animation, video, scrolling, and great use of storytelling.

Technologies Used: WordPress, CSS3, HTML5. GSAP Animation

13. Omega Funds

Are you in the B2B space? We suggest taking a look at the way this website uses animation features, transition elements, and micro interactions to communicate information in a fun way without distracting users. This is perfect for inspiration especially if you have a corporate website.

Technologies Used: WordPress, CSS3, GSAP Animation, Three.js, Matter.js

14. Low Five Brewing

Single page, uncommon navigation, and responsive design are the features that stand out when users enter this website. Low Five Brewing is one of the best single-page websites on the internet. This technology includes all the content on one page, with no menu at all. As a result, navigation is simple and the website is fast and responsive.

Technologies Used: Vue.js, Nuxt.js

15. Swissdent

Swissdent created a website that uses photography, animated visuals, clean design, minimalistic elements, and parallax technology to tell a story. The minimalistic and clean web design creates a simple and fun shopping experience for visitors.

Technologies Used: WordPress, CSS3, HTML5, GSAP Animation, PHP

16. Goodfight

Using a horizontal menu and layout, responsive design, transition elements, and fun filters and effects, this website creates a more interactive experience for users who want to learn about the brand.

17. Hanwag – 100 Years

Experimental and retro design. This is what users think of when looking at this website. The entire site consists of a single page, which details the history of the Hanwag shoe brand from the first shoemaker’s shop in 1921 to 2021.

18. Vintageria

Definitely, get inspired by this website if you’re looking for a retro web design for your eCommerce store. The website is colorful and uses fun storytelling elements and an innovative user interface to stand out from other clothing brands.

Technologies Used: Node.js, GSAP Animation, PixiJS, Webpack, Vue.js, Nuxt.js

19. Fabulatorij

Take a look at this event agency’s website if you’re planning to use vector graphics for your website design. It uses geometric shapes to create high-quality images that render well on all devices.

Technologies Used: GSAP Animation, VideoJS, Vue.js, Nuxt.js, Netlify

20. BURGER & SAUCE

What elements stand out on this website? Big background images, vector graphics, and responsive design. This restaurants chain focuses on these elements on its website to picture its handmade burgers, with an impressive and memorable user experience.

Technologies Used: WordPress, SVG, Cloudflare

Conclusion:

If you’re launching a new website and blog or are looking to redesign your existing one, it’s important you have original and cohesive design elements.

Having said that, the specific characteristics and technologies you’ll include will change based on your industry and your company’s goals. Follow the infographic below to choose the right web design elements for your website.

Source: WebsiteSetup

STAY INSPIRED: Launching a Small Business (and the Tools You'll Need)

Keep up the good work! 😎👍

*by andreascy*

Protect Your Data Or You Will Soon Have To Deal With ‘The Rise Of The Machines’

Posted by Andreas Christodoulou

Description :

For the well-informed, it is an undeniable fact that the future of internet privacy is bleak. We live in a time where the internet is an indispensable resource. Unfortunately, we have been conditioned by internet service providers and internet companies to believe that to access internet services, we must first give up any notion of privacy. As a result, these companies collect unlimited user information every time we use their services. Of course, on the surface, this is done for the sake of providing better services, but the reality is that they do this to protect the corporate bottom line.

Ask yourself this; how much information is collected on a daily basis and how much of that information is used to help in improving internet services? Taking it a step further, you should question how the information is used and whether it is discarded or stored after use. More importantly, you should seek to find the reasons behind the fast-paced erosion of internet privacy. 

The answers to these questions prove that internet privacy is a fast-fading concept and with time it will be eroded to non-existence. Of course, since there is little to no support from governments as far as internet privacy is concerned, we cannot hope for a resolution in the near future. In fact, most governments are in support of the abolition of internet privacy altogether so they can have free reign in matters of surveillance. But, are we truly out of options? 

The Age of Big Data 

Big Data is one of the core reasons why there is so little internet privacy. Big Data analytics refers to the process of collecting and analyzing data then compiling it into data sets, big data, the applications of which span across numerous fields of study. For instance, the data is used by companies to analyze and predict customer shopping habits and trends and to adjust marketing and sales efforts accordingly. 

Essentially, all your online activities contribute to big data. Of course, the amount and type of data collected depend entirely on the company in question and how they collect the information. There are various ways of collecting big data, some of which are more open and others which are secret. Your daily online activities leave a trail that can be assessed to create a data set. For instance, what time do you usually log online? How many times do you visit particular websites in a day and how long do you spend on each website? How much data do you share on any particular website and which site receives the highest usage? On average, how much data do you use on a daily basis? What kind of data do you share/view the most? Nevertheless, this information is only a drop in the ocean of data that is collected on a daily basis, especially when you include GPS data, online shopping data, social media data and more. Such information when compiled on a daily basis reveals your online habits and interests, which are then exploited by companies in various ways. 

While there are various applications of big data, one of the most visible uses of big data is in machine learning or automation. Compared to before big data, there is more distinct usage of automated intelligence in many fields currently. A clear example is search engines which have grown more robust over the years thanks to big data. However, this is just a small scope of the extent to which machine learning has advanced in recent years due to big data. 

In particular, the field of predictive analytics has experienced the most significant growth. For instance, it is a feasible concept for social media and search engines to be used to diagnose diseases in the future. By correlating the information shared on social media with search engine searches, the data can be used to make a predictive analysis and determine a diagnosis. If a person persistently shares information relating to particular conditions, then proceeds to search for the same symptoms on search engines, a program can subsequently search for the corresponding symptoms on a database and formulate a possible diagnosis. Although this is a futuristic concept, there are various other applications of predictive analysis in effect at the moment, especially when it comes to the sales and marketing fields of business. Additionally, there are other futuristic concepts, such as using big data to determine an individual’s credit score. 

Although big data has its advantages and has led to the advancement of technology by at least a few decades, there are still disadvantages that cannot be overlooked. One of the greatest risks of big data is that it leaves you at the mercy of governments, corporations, and companies. With so much data at their disposal, what is to say that all the data is used in a way that is beneficial to you? Depending on how the information is used, it can be as damaging as it is beneficial. It has always been said that information is power, meaning that those who control big data have power over the masses. 

The Internet of Things (IoT) - Bridging the Online and Offline Worlds 

Aside from big data, another major detriment of internet privacy is the IoT. The IoT refers to a system of interconnected and interrelated devices that facilitate the transfer of information over networks. What sets the IoT apart from normal interconnected systems is that it does not require human-computer or human-human interaction. Instead, the IoT works to automatically bridge the online space and meatspace seamlessly. 

Of course, the IoT is one of the largest contributors of big data, with the data collected being even more comprehensive than data collected online. IoT devices rely on numerous sensors to relay information back and forth, meaning that the information collected has a direct correlation to the meatspace. For instance, a networked house could have multiple smart devices from the entertainment system to the air conditioning unit. Each of these devices collects different data and then correlates it making the data set more comprehensive, which allows for a more streamlined and sophisticated system. 

With the smart devices correlating their data, the benefits offered by the IoT are more refined, allowing you to enjoy near-perfect automation. However, since human input is required at various points in the network, we are still some years away from enjoying full automation, which in itself is a blessing in disguise. The reason why we shouldn’t aspire for full automation just yet is that there are still too many kinks in the IoT that have yet to be fixed, and even more that are yet to be discovered. Should we achieve full automation before the issues are ironed out, we would be staring down at a full machine takeover without the means to stop it. 

Of course, one of the major issues that we have to deal with is internet privacy or lack thereof. Thanks to the influence of the IoT, the erosion of internet privacy is even more apparent. Considering the amount and type of information collected thanks to IoT devices, then one can imagine the risk and consequences if such information were to fall to the wrong hands. 

Nevertheless, even with the evident risk, most smart devices lack security measures to protect the user’s data, which leaves you wide open to an attack. With companies rushing to create devices for the IoT and reap the benefits of the increasing interest in the field, they often forget to establish security measures. Perhaps this is due to the fact that there are yet to be standardized practices for the IoT, which leaves everyone free to decide how to advance. But, would device-based security measures be enough? Even though having a security system installed in every smart device would provide a layer of protection, it is still lacking. Keep in mind that the more devices you have in a network, the greater the risk of exposure to a hack, especially considering that there are different manufacturers for various devices. You should consider the IoT as a whole. Therefore, there won’t be sufficient protection until there is a centralized security system which protects every individual device in the network. 

Additionally, since the IoT is still a new field, all the data collected is still highly useful for companies, meaning that they definitely store the information instead of discarding. As the information exists somewhere, the risk is elevated, since it is always possible for the information to be sold, stolen or mismanaged, which could cause even more dire consequences. 

Another of the significant risks of the IoT lies in the fact that it bridges the gap between the online space and meatspace. Owing to this, it is now possible to commit a crime via the internet and directly affect the meatspace. Initially, internet crimes only had an indirect influence on the offline space. However, thanks to smart devices, it is now possible for an internet crime to be tangible in the offline space. For instance, it is possible to commit murder, arson, and theft directly through the internet. 

It is possible for a hacker to take control of your car while you are driving and drive you off the road or destroy your brakes and such. It is also possible for a hacker to mess with heat sensors in your devices causing them to overheat and possibly cause a fire. A hacker can also take control of your air conditioning unit and reverse the flow of air. There are hundreds of similar possibilities where hackers can wreak havoc to you, your family and your property from miles away at the mere touch of a button. That is the risk posed by the IoT and one that can only be stopped by having a robust security system in place. 

What The Future Holds 

Ever since the Snowden Leaks, there has been an increased focus on internet privacy. Although there were positive reforms soon after, it could be said that currently not only have the reforms regressed, we are even worse off than in the beginning. Without government support, internet privacy is in a constant state of erosion. Unfortunately, thanks to big data and the IoT, the erosion of internet privacy is progressing at an even faster rate with no end in sight. Therefore, it is safe to assume that there won’t be any positive changes to internet privacy in the near future. In fact, we should look forward to an even worse state of affairs. 

Since it is impractical to rely on external help from bodies such as the government and corporations, we should instead focus on what is within our grasp. While it is impossible to stop the erosion of internet privacy, it is not impossible to prevent a breach in your personal internet privacy. Of course, for that to happen, you need to have a deeper understanding of internet privacy, the threats that plague it and the measures to reinforce and protect it. 

The best way to guarantee that you have what little is left of internet privacy is to make use of privacy tools. Of course, this too requires its own deep understanding so you have to do more in-depth research of the same, particularly since there are numerous privacy tools with different functions. Just as important, you should ensure that your information is always updated because security tools and attacks directed at them are always in flux. Although a security tool may offer protection against a particular attack, it may prove ineffectual against a new type of attack. In fact, a new attack may rely on the defense of the security tools as was evidenced by the Wi-Fi KRACK attacks. 

For maximum efficiency, you should rely on multiple privacy tools simultaneously. For instance, you should couple a VPN with Tor, allowing you to maximize the benefits and eliminate the weaknesses. Even then, you should use Tor over VPN instead of VPN over Tor since the former provides the best protection so knowing how to couple multiple privacy tools is equally as important. Additionally, you should rely on anonymous search engines such as DuckDuckGo for browser security, Adblock extensions to prevent the collection of data by third parties and cryptocurrencies to guarantee your privacy and anonymity in financial transactions.

YOU MIGHT ALSO LIKE: How to Protect Your Company’s Email Against Cyberattack

I'd love to hear what you think! 👂👇

*by andreascy*

How to Protect Your Company’s Email Against Cyberattack

Posted by Andreas Christodoulou

Description :

Hello folks and hope you had a restful holiday. At the dawn of the New Year, we'd like to wish you all a prosperous 2019, with personal and family fulfillment! We look forward to being your companion all year round. 😎👍

While Hollywood may portray hacking as a complicated endeavor which requires sophisticated technical expertise and endless nights spent staring at a computer, the truth is that hackers rely on a variety of methods, some of which are as simple as sending company employees an email pretending to be a reputable source. In fact, taking advantage of security loopholes among your company’s employees is one of the most reliable and fastest ways for malicious parties to access your company’s sensitive data. 

Often times, hackers or other criminals can simply send fake emails – also called “spoofed” emails – purporting to be from a reputable source, which can gain the attention of company employees who then surrender data or even money. Other times, hackers can gain access to your corporate email lists and send out emails to your clients and vendors requesting money. 

Hackers can even pretend to be the CEO and contact employees of your organization with demands such as emergency payments. Read on to learn more about the many different forms of Business Email Compromise, its harmful effects, and how to prevent it from happening within your company.

What is Business Email Compromise?

Business email compromise, refers to a type of cybersecurity infiltration that can occur in a company or business. In a business email compromise, which is also called BEC, malicious parties such as hackers or criminal organizations typically target high-level employees of an organization, such as corporate executives. Hackers may send emails to the executives, in a practice known as phishing. 

Phishing is a fraudulent form of email activity, in which hackers send emails pretending to be reputable companies to obtain information such as passwords, credit card numbers, and even financial payments. In BEC, high-level corporate executives are strategically targeted so that hackers can obtain confidential information and payments from the executives. This can pose significant risks to a company’s operations, both in terms of data loss and financially.

How does a typical email cyberattack work? There are four types of BEC scams which we will discuss in the next section.

Four Types of Email-Based Cyberattacks

There are several types of BEC scams. Hackers can pretend to be an employee in your organization to obtain information from your real employees, or they may be able to access sensitive information, such as a list of email contacts, to request payments from people with whom your company may work. 

Two types of BEC which involve the hackers pretending to be a reputable source are CEO fraud and attorney impersonation. In CEO fraud, the malicious parties pretend to be an executive and contact finance or the human resources department of a company, demanding an emergency payment. Hackers can also pretend to be a lawyer or an employee from a law firm to obtain access to sensitive data – this is known as “attorney impersonation.” 

Other types of BEC scams take advantage of employees’ poor data security practices rather than purporting to be high-profile members of your company. In account compromise, a high-level exec’s email is hacked, and the email address is used by hackers to request payments from clients listed in the executive’s email contacts. Hackers can also steal other types of data, and even steal data from company employees. Data theft can occur in which hackers obtain personally identifiable information (also called PII) from the human resources department, which can be used to plot further cyberattacks.

While these attacks may seem different, the common thread that unites all of them is that they result from poor cybersecurity and safety practices among all levels of employees within an organization. High-level corporate executives are prime targets for hackers because of their stature in the organization and access to confidential data. However, entry-level employees who are poorly trained in email security best practices can also risk clicking on links in emails sent by hackers and unknowingly sending malicious parties your company’s sensitive data, or even their own personal information.

Companies who do not train their employees on cybersecurity best practices, therefore, risk exposing sensitive corporate data, which can not only hurt the business’ bottom line and potentially leak data to competitors, but can cost companies thousands, and even millions, of dollars as they seek to institute damage control. The best way to avoid dealing with the fallout of a BEC, is to be prepared and train employees across your organization – from entry-level employees, to human resources, to high-level executives -- in best practices for maximum email security.

How Can I Prevent Business Email Compromise in My Organization?

The best way to prevent BEC in your company is to utilize state-of-the-art security practices and train employees on email best practices. Make employees aware of the dangers of email phishing and impersonation scams. Remind your employees – whether they are entry-level or at the top of the corporate food chain – that they should never open emails from people that they do not recognize, and should certainly never click on links in emails from unknown senders, due to the fact that such emails can be phishing attempts.

Your information technology staff, can also institute several security practices which make it more difficult for hackers to gain access to your information in general, even in the event of a data breach. Emails should be sent over an encrypted server, so that anyone who can access your internet network cannot read the information being sent over the network. Another important cybersecurity practice, that is now utilized in most secure servers is two-factor authentication, which requires users to input a passcode sent to their email or mobile device to gain access to a website or online service. Two-factor authentication on company email accounts, can make it more difficult for hackers to gain access to company emails. 

Finally, minimize your electronic “paper trail” to make it more difficult for hackers to gain employees’ personal information. Financial information such as W-2 forms and tax forms should also be delivered to your human resources department in person to avoid having sensitive personal information being leaked to hackers. Finally, limit the number of employees who are authorized to disperse company funds, and make sure to set alerts and limit the number of withdrawals from this fund.

Source: Panda Security

Interested in learning more about how to protect your company against email compromise? Panda Security is a Spanish company that specializes in the development of high-tech products to help internet users navigate the web more safely and securely. Head over to WatchGuard’s blog for more information on business email compromise, including a helpful infographic and warning signs to look for in an email to determine whether or not it is compromised. By educating your company’s employees about the dangers of BEC, you can help stop these cyberattacks and improve corporate security.

If you found this article of interest, we'd love to hear what you think!

*by andreascy*

New Able2Extract Professional 14: Sign PDFs & Convert with AI

Posted by Andreas Christodoulou

Description :

At https://officialandreascy.blogspot.com, the editorial team likes to keep tabs on the software they review, to keep giving you the latest and the best out of the tools we showcase. It’s about helping you work digitally and more productively.

In this case, it’s all about working efficiently with PDF documents and for that, we’ve got an update on Able2Extract Professional, the PDF suite we’ve reviewed before that lets you fill and edit PDF forms, and complete a range of other PDF tasks. 

The new advanced features in this latest version, are opening users up to working better than ever with PDF files. Here’s a look at the newest major features.

Sign PDFs With Electronic And Digital Signatures

Nowadays, when your workload is completely done by computer, the hard copy tasks you normally performed physically, like signing documents, are now done digitally. The new Able2Extract Professional 14 now includes the ability to add electronic and digital signatures to PDF files with a few clicks. 

Electronic image signatures are easily inserted by typing them in, drawing them out or importing a signature image. Digital cryptographic signatures are added by signing a PDF, and then attaching a digital certificate to it. All of this is done through a convenient side panel, no other application needed.

This feature, fills the growing demand for highly secured documents. It’s a valuable addition to the file permissions, encryption, and protection passwords, Able2Extract Professional can already add to PDF documents. 

Instantly Verify Digital Signatures

To complement the ability to sign PDFs, you can now also verify digital signatures. Able2Extract Professional does this in an extremely user-friendly way, allowing you to first visually confirm the status of a digital signature, with a quick glance at a padlock icon in the tab of an opened PDF file. Secondly, you can click on the digital signature in the side panel, to view the signature’s information. This lets you know if the PDF was altered after being signed.

Needless to say, knowing that the PDF you have, hasn’t been altered is a must in this day and age of data breaches and electronic documents exchanges. If your work is based on a lot of confidential and important files, you’ll be glad to have this feature.

AI-Powered PDF to Excel: Smart and Master Templates

Known for its Custom PDF to Excel conversion, Able2Extract Professional has long since given users the ability to manually adjust rows, columns and table structure selections to produce accurate conversion results in to Excel. Believe it or not, the developers have improved upon the feature with artificial intelligence technology. 

This AI technology, lets you train custom Excel templates with a sampling of 5-10 PDF files that contain the selected table structures you want out of a PDF document. These trained Smart templates can then be used by Able2Extract, to automatically select all the similar tables in a PDF file on its own. After you load it, a click on the Convert button will convert all those same tables into a single spreadsheet. 

AI-powered Master (Batch conversion) templates are similar in that you train them on PDF samples, but the difference is that you can also harness the power of a batch conversion with them. Just train an Excel template in Batch mode and then afterwards, you can apply that Master template to the applicable PDFs you line up for a batch conversion. The result is, an automatic and customized PDF to Excel batch conversion job. 

Our Verdict

We were more than impressed with the capabilities of the software’s last version, and have to admit that this version is miles ahead of that. This tool is excellent at innovating and improving upon the PDF features it already has to offer. 

If you liked everything we covered about Able2Extract Professional before, you’ll love this latest version. Again, you can test out the above features for yourself with a 7-day free trial.

*by andreascy*

The Importance Of Having A Professional Dress Code At Your Workplace

Posted by Andreas Christodoulou

Description : 

They say that it is not apt to judge a book by its outer cover. But an eye-catching and tasteful cover will increase the chances of its sale significantly. Taste in clothes and dressing sense varies from one person to another. Some like to keep it subtle, while others like to go bold and bright. A 9 to 5 type office is not a hip place. People are bogged down by work pressure.

There is too much stress in the office environment. That does not mean you have to dress in a depression manner as well. Picking party clothes and office clothes is as different as chalk and cheese. With the right balance, you can make office attires fun and sophisticated at the same time. Some organizations have strict dress codes, while others have a relaxed attitude. An employee must put some thought while stocking his/her wardrobe with professional clothes. 

1. Dress Code According to the Industry

Only suits will make the cut in strictly corporate offices. These offices have a business professional dress code where only trousers, blazers, pencil skirts, solid colored shirts, and ties are allowed. If you work in an office with a business casual dress code, then men can replace formal trousers with chinos. Leather footwear is also allowed. 

As for women, plain but bright tops, embroidered shirts, and a variety of shoes will make the cut. If the office environment is too relaxed, then you can wear anything. That being said; never show up in shorts, bermuda, heavily embellished tops, too revealing outfits and flip-flops

2. Creates a Cohesion in the Workplace

Employees work in groups to attain a common objective. A professional dress code is needed for visual cohesion. It gives a sense of belonging to a group. 

Too dissimilar dressing patterns can produce an awkward vibe in the workspace. Dressing conveys messages, and proper dress codes enable all employees to send a positive message on behalf of the organization. 

Dress to impress

Following correct professional dress code, allows a person to create a positive impression on the interviewer. First impressions are essential. If the professional attire catches the eyes of the authority, your chances of bagging the job will increase. 

If you are already working in an office, you must be well dressed to create a positive impact at any time. You never know when the CEO will drop by for a surprise visit, or if you dump into your ex-flame. Best dressed men and women stand out amongst others.

3. Reflecting the Brand Image

Every employee represents the company. If they don’t create a good impression in the market, then the company’s status drops. 

A proper dress code will prevent this from happening. When every staff member is perfectly dressed, the reputation of the organization rises. 

4. Dress for the Post you Desire 

Juniors and back-office staff can get away with slight alterations in the dress code. If they wish to climb the corporate ladder, then they must dress accordingly. 

If you want to get promoted to a manager, then follow dress codes that will suit the respective role. Your dressing will create an impression on the authority. They will take you as a serious and ambitious candidate. 

Right fabric and size

You are in the office to work. No one will pay you only to look good. If you are not comfortable in your clothes, then you will fail to concentrate on the task. Your productivity, performance, and chances of promotion will dwindle fast. Many offices demand their employees to wear blazers. 

Though these are not an issue during winters, wearing a blazer is quite a challenge during summers. It is here that selection of fabric comes to the forefront. You will get cotton, linen and silk blazers in stores. They are light, comfortable, come in several colors and helps in abiding by office dress code. Light, breathable and soft fabrics are top picks for professional clothing.

If you are lucky to work in an office that has no restrictions on clothing, then you can opt for bright and printed blazers as well. In that case, opting for softer fabrics like silk and linen will be ideal. Team up a deep red T-shirt with black jeans and a grey linen blazer to complete your fun office look. As for shoes, your sneakers will be enough to offer comfort throughout the day. 

Pay attention to accessories

Whether it is a pantsuit or a formal pencil skirt with crisp shirts, wrong selection of accessories can ruin the entire look. Picking the right trinkets is imperative to make a subtle statement and highlight your refined taste. Going ballistics with accessories will not create a positive impression. Chuck statement and beaded neckpieces, say no to dangling earrings, and a definite no to multi-layered charmed bracelets. 

When dressing for work, less is more. A sleek watch is enough to beautify your hands. If you work in an office that allows casual dress code, then you can deck up as a college student with several rings and chunky earrings. Maintaining a balance will always enhance your beauty, without overshadowing any piece.

Select shoes carefully

Even if you don’t need to run around in the office, investing in a pair of good shoes is mandatory. Men must opt for formal office shoes. It is safe to play with colors like black, deep and light brown and tan. These hues complement all attire colors. 

Women can pick between high heels, kitten heels or box heels. Under no circumstance must any employee come to the office in flip-flops. No matter how beautiful the shoe looks, if it is uncomfortable, it should not be purchased. 

5. Casual Office Dress Code

Though professional dress code is somewhat rigid, there are some offices and startups, which have a relaxed take on office wear. Employees can show up in any dress as long as they are not distasteful. 

The main mantra is to be comfortable in the attire. From comfortable jeans to linen shirts, from jumpsuits to T-shirts, you can wear any casual outfit. As for shoes, both flats and heels will be accepted. 

Summing Up

Admist the hype of emerging technologies and startups growing like mushrooms, there has been a shift in the professional dress code around different businesses. Whereas there is an increasing call for more casual attire to dress to work, you should always keep in mind that a truly professional dress style will have to be formal and above all not exaggerate. 

This article highlights the dos and dont's of your work outfit and how you should go about to impress your colleagues and supervisors. It may not be the case at all situations, however it has been found that an employee's outfit to work contributed to his advancement to a higher post. 

Of course ultimately, no matter what the professional dress code you choose or are required to follow, you must keep in mind that the clothes you wear should be also practical and make you feel comfortable where possible as you want to both feel and look good at your work space.

*by andreascy*

7 Fashion Accessories To Lift Up Your Style Quotient

Posted by Andreas Christodoulou

Description : 

Accessories will complete the look that you desire to flaunt. A dress, without matching shoes, neckpieces, and bags, looks like a painting devoid of colors. With the right fashion accessories, you can either dress up or dress down a particular outfit. 

These trinkets will also highlight your taste and help to create a distinct style statement. In case you lack the eye to a new dress with appropriate accessories in your mind, then take the assistance of the experts. 

Watches: Keep Pace With Fashion Trends 

The advent of smartphones has eliminated the need of wearing a watch on your wrist. But how often do you see a man or woman without one? Almost never! Whether it is a casual occasion or a formal event, people love wearing expensive watches. These timepieces are no longer used to keep track of time. Instead, these act as accessories. 

A sleek watch polishes your outfit and your personality at the same time. It shows you are capable of striking a balance between being funny and serious. If you are in a casual and relaxed mood, then ditch the boring black and brown leather straps for brightly printed and patterned straps. Some watches come with interchangeable straps. So, you can sport a new look every day. 

Scarves and Jackets for Extra OOMPH

Power suits, skirts, basic tops or jumpsuits – no matter what you are wearing, a colorful scarf can add life to the attire immediately. Monochromatic or bright scarves, will attract focus to your face, instead of the top. It will add an extra layer. They are a mark of sophistication and charm. If you are not a fan of tying something around your neck, then jackets will save you from fashion disasters. 

For summers, you can depend on linen, cotton or silk jacket, while woolen overalls will keep you safe from the winter chills. Jackets are available in bright as well as subtle hues, to complement the dress underneath. When in doubt, throw a coat over your clothing, and you will look elegant instantly. 

Shoes for Comfort and Class

Shoes offer much more than comfort. Classy shoes are a mark of an elegant individual. People pay attention towards the clothes and accessories. But only a knowledgeable person knows that a true blue aristocrat will own shiny and well-maintained shoes. All your efforts to look like a million dollars will go down the drain if your shoes don’t go with the dress. Flats and platforms shoes offer supreme comfort. Tie-up shoes and Greek sandals look amazing with casual dresses. 

If you want to make a style statement or look rich at a formal event, then it is imperative to ditch the flats and put on high heels. In case, someone is not comfortable walking in high heels; she can opt for smaller box or kitten heels as well. Heels offer an excellent posture to the body and make you look taller instantly. Make sure you have bright colors, blacks, browns and nude colored footwear in your shoe closet. 

Hats for Every Season

If you think that hats were a thing of the past, then you need to take a quick trip to the race course. The rich and famous like to wear hats even today. It highlights their status but also shields them from the harsh rays of the sun. The members of British royal family and aristocrats are never seen without hats on special occasions. 

Covering the head, was a mark of sophistication in early days. Berets are famous among French women, while British ladies opt for elaborate hats. If you want an extra edge, then wearing fedora, boater, cartwheel or floppy hats will do the trick. Boater, cartwheel and floppy hats are available in different colors and patterns and look amazing with jumpsuits, rompers, shorts, skirts and other casual dresses. 

Get Some Bling on With Jewelry

There was never a shortage of trinkets in the market. Precious metals and costly rocks not only enhanced the beauty but also showcased the status of the person. Gold, silver, platinum and white gold are some popular metals, used for making trinkets. If you are looking for affordable options, then German silver and artificial metals will also do the trick. 

There is an unending option for men and women who desire to adorn their bodies with ornaments. Multi-layered neckpieces, chunky statement necklaces, small and big earrings, beaded and charm bracelets, middle eastern headpieces, strings of pearls are some common pieces, which can help in making a smile dress look expensive. In recent fashion events, models have been seen sporting midi and layered finger rings. Cuff bracelets are also in vogue. One can incorporate these to dress up or dress down appropriate attire.

Bags! Bags! And More Bags!

Will you ever leave the house without a bag or purse? Bags are essential accessories, which bring out the beauty of any dress. Not all bags will complete all kinds of attires. A wrong pick can mar the beauty of the outfit. The market has been flooded with various kinds of bags. One can pick tote bags, shoulder bags, sling bags, bucket bags, fanny packs, transparent plastic bags, purses, and clutches. 

Bags made of cotton and jute; with thread work are new additions to the fashion world. They are popularly seen in India and Middle Eastern nations. They suit the traditional outfits as well as solid colored dresses.

Conclusion 

If you have a plain jumpsuit, then these bags can add a dash of color and character to the outfit. Clutches made of silk or metal complement dresses, while tote bags offer a casual look if you want to step out in basic T-shirts, shorts or rompers. Smaller vanity bags will make your getup look elegant. 

*by andreascy*