5 Tips To Improve Your App Marketing

Posted by Andreas Christodoulou

Description :

The app market is like a beehive. Just like bees, there are hundreds of thousands of apps in the hive and having one app in particular stand out is extremely challenging. 

This article will give you tips to help your app rank higher in the marketplace and make it easier to discover any potential customers. With these thoughts in mind your app just may end up being Queen of the hive. 

License: Creative Commons

Marketing costs may be something an app developer fears will cut into the apps profits. Also, with the rapidly changing market, tactics that work one day will be useless the next. This makes planning a long term marketing strategy seem difficult. Below you will find tips that will not eat up your apps profits and also have been very solid strategies that, so far, stand the test of time in the changing mobile marketplace.

1. Everyone Uses Social Media, So Should Your Apps

Every company, big or small, should utilize social media to their benefit in every way possible. Social media is an ideal tool for building brand awareness and keeping in touch with your apps community. Communicating with your app users keeps your reviews positive in the app store. You want to ensure customers accentuate the positives of your app much more than the negatives some may find, and if the only outlet is your app review process, it could potentially be harmful to your app's success. Not every customer will be satisfied, and it is best kept that in mind.

2. Make Use Of Ad Networks

An affiliate ad company can help your app raise revenue. A click-through rate of 1%, which does not seem like much, when advertising your app can boost your ratings in the Apple store. It is vital you find an ad company to publish your app ad in front of your target audience. Not every ad company may provide the results you want, so it may take a bit of testing the waters among various companies.

3. Go Organic

The Apple store, and Google Play differ much in what drives the ranks of apps. As discussed above, the Apple store relies on ad-driven links. Google Play ranks apps depending on how high is the usage. The more a customer uses a download of your app, the higher the apps rank rises. Below, you will learn how to help your app rise the ranks in Google Play.

4. Keep The Coming Back For More

Rewards for your loyal users help to keep them using your apps. Using push notifications you can offer your users special discounts and other benefits. If the app is a game, perhaps a reward could be a specific item for the player to use. There is no number to the rewards to be offered to customers, and they don't have to cost you a thing. 

5. Make Your Own Market

Market your apps within your other apps. Introduce users to the different apps with internal banners, push notifications and links. Existing users can click through and try your other apps this way, and you are increasing your app downloads and usage per app. It is a common practice, and very successful strategy used by many developers.

The Sum Of Its Parts: Every tip mentioned in this article can be used to create a dynamic marketing strategy for your apps. Large financial risks are not required, and you will find that each tip requires a time investment more than marketing money. If you stay vigilant, and monitor your apps, success is not as far out of reach as you may initially have thought.

SEE ALSO: The Future Landscape of Software Development

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*by andreascy*

Bad Piggies - The Piggest Game Ever Made by Angry Birds Makers

Posted by Andreas Christodoulou

Description :

Bad Piggies will give you a chance to finally see the pig picture and take the role of the infamous green antagonists.

Pigs Will Fly! A Puzzle Game From the PIGS’ Point of View!

Angry Birds maker Rovio Entertainment launched a new title in Thursday, allowing users to play as the Bad Piggies (A.K.A. Pigs or Green Pigs) from the smash-hit game. 

"Just out today, the new game is already No. 1 among all paid iPhone and iPad apps."

The first Bad Piggies mobile game hitted app stores today for iOS and Android, allowing players to take revenge on the Angry Birds who attacked the pigs with slingshots in the original game. The Angry Birds sequel is the most-downloaded paid app among both iPhone and iPad users.

Rovio has packaged the pigs in two flavors - a standard edition for smartphones and an HD one for tablets. The iPhone and iPod Touch version costs 99 cents, while the iPad version will set you back $2.99. Both Android versions are free from Google Play, apparently thanks to a special Google promotion celebrating 25 billion downloads in less than four years.

The Head of Game Developing at Rovio, Petri Jarvilehto, Promised a Unique Gaming Experience

"It's an entirely new, completely unique game play experience. We've approached game play this time around from a very different angle. Angry Birds games are essentially like you're shooting birds with a sling shot and the way we see the birds destroy things whereas the pigs they are the builders. So this is a game that's completely based around the concept of the pigs building things - they see delicious eggs and start heading that way and start building all kinds of devices to reach their goal," he said.

He said they could not live on the success of Angry Birds and that it was imperative to have a good game in order to be successful.

The Strong Angry Birds Brand was a Key to its Success, Jarvilehto Added

"What we have been doing with Angry Birds is we have been consistently building it as a brand, much stronger than the game itself. For us the big thing about Angry Birds is not necessarily the sling shot game, it's the characters, the universe, it is everything that we can create with those fantastic little birds or fantastic little pigs and that I think is a crucial difference in mind set in terms of how we've approached this," he said.

Those tricky pigs have a few objects they can use - umbrellas, wings, bottle rockets, balloons, engines, and much more - but they need your help to turn it into the perfect transportation! Can you create the ultimate flying machine and steer them safely to their destination?

With more than 60 levels and free updates, you have hours of pig-crashing, exploding, and flying fun! 

Get three stars on every level to unlock 30 more puzzles!

And if you want to stretch your creativity, there are 4 sandbox levels, where you can design more crazy rolling and flying contraptions!

As Stated by Rovio, the Pigs Have Very Little Intelligence, Easily Mistaking a Bubble for an Egg

The pigs usually are focused on the topic food and eating. However, their building skills show improvement as the game progresses, suggesting the topic of survival of the fittest applies for the pigs.

Check out the Official Gameplay Trailer!

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Comment below and let us know what you think. 💚👍

*by andreascy*

Print on the Go With The Free HP ePrint Mobile Printing App

Posted by Andreas Christodoulou

Description :

Increasingly, work happens beyond the Office and outside of Business hours. And while employees are on the road or away from their desks, they need to print to stay productive - which means they need a convenient way to print on the go. 

HP ePrint is the essential app for printing from supported Smartphones to your HP printer. Whether at home, in the office or “on-the go”, easily print your digital content to your HP Printer via Wi-Fi or the Cloud. 

Also, easily print to thousands of HP ePrint Public Print Locations worldwide like airport lounges, hotels, print and copy stores, and libraries.

Public Print Locations include :

- FedEx Office stores

- The UPS Store locations

- Walmart Photo Centers (photos only)

- Many Hilton hotels (powered by PrinterOn)

- Many hotels, airline lounges, universities, public libraries and more (powered by PrinterOn)

With the free HP ePrint service app, it’s easy to discover a public location from your Smartphone. More than 90% of people using this app use the GPS capability to conveniently locate an HP ePrint Public Print Location nearby.

The app even includes a link to maps so you can get driving directions to the public print location if you are in an unfamiliar area.

To take advantage of thousands of HP ePrint Public Print Locations, download the free app by scanning the barcode below with your phone or clicking the appropriate link to download to your PC.

Android Marketplace at Google Play

BlackBerry App World

iPhone App Store

Note : Each HP ePrint Public Print Location has its own pricing policy. The availability of HP ePrint Public Print Locations varies.

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*by andreascy*

Google Maps App for Android Updated to 6.5

Posted by Andreas Christodoulou

Description :

Google has announced an update for its Google Maps app for Android devices, with the Mountain View, Calif., company promising new, robust options. Now at version 6.5, the mobile app has all of the public transportation option found on the desktop version of Google Maps, TG Daily reported Thursday. 

Users will have more options when searching, allowing them to search for routes that involve fewer public transportation options, or one that has the least amount of walking no matter how many transfers are required, and one that its algorithms determine as the recommended route, Google said. 

"Whether you just need to get somewhere as fast as possible, or you want to avoid the risk of a missed connection or you prefer not to tire your legs, you can get the transit directions that best suit you". The user interface has been enhanced for the most current version of Android, but even those running versions below 4.0 will see improvements. Handsets capable of displaying high-resolution graphics will see graphics crisper with quicker load times, the company said.

More on Google play.
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*by andreascy*