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Showing posts with label Testing and Optimizing. Show all posts
Showing posts with label Testing and Optimizing. Show all posts

Trying to Improve Productivity in the Workplace? Try These Unconventional Methods

Description :

As business owners, you’re often evaluating business practices and looking for ways to streamline them. The basic understanding is that through improved productivity is the ability to succeed as a business. However, improving productivity within the workplace is not only about integrating new systems and processes, but also about motivating and encouraging the staff. 

Trying to Improve Productivity in the Workplace? Try These Unconventional Methods

Essentially, if the staff is not given the right amount of support and motivation, the business processes can decrease significantly. So, how does one motivate their staff to improve overall business productivity? Consider these methods below: 

1. Flexible Working Options 

Employees have a lot of responsibilities outside of work. Whether it’s raising their children, taking care of their health, or maintaining a household, they have a lot going on at one time or another. While employees are grateful for their jobs, many times, they are left to choose between having a successful career and taking care of personal responsibilities. 

If employers took the time to show their staff that they understand they’re not robots that essentially eat, breathe, and sleep work, chances are productivity would increase immensely. Offering flexible working options is one way to do this. By giving employees the ability to choose working schedules that fit best into their daily routines, absences decrease and productivity increases. Some ideas of offering flexible working options might include: 

 Varying Shifts – While most might assume that shifts are only for warehouse workers, this can be offered in just about any working environment. For example, a company that is open from 8 am to 6pm might offer the options of 8-4, 9-5, and 10-6. 

 Telecommuting – There are times in which you need staff in the office physically, but not in all instances. Why not allow your staff to work from home several days out of the week? Not only does this improve morale, but it also saves your business on overhead expenses such as utilities. 

 Days Off – some companies have programs that allow employees to have one day off per week during the summer seasons. This means that employees might work an extra hour on the days they’re in the office, but then be able to take off on the day they choose. Again, this allows them to enjoy their families, while saving you money. 

2. Encourage Breaks

Again, employers have to let employees know that they don’t look at them as robots. Encouraging breaks amongst your staff is a great way to improve morale and productivity in the workplace. Encouraging employees to take a break and stretch their feet or even take a little walk is a great way to show them you care. Making sure they’ve had their lunch and even one or two fifteen minute breaks per day gives them to opportunity to step away from the computer screen (or business equipment) and refresh their brains. 

3. Promote Wellness in the Office

According to a report by St. Louis Post-Dispatch, the average American worker takes off approximately 14 sick days per year... talk about slowed productivity. Employers can address this issue by caring about the health and well-being of their staff. Encouraging wellness within your workplace allows employees to get informed about their health, thus keeping them from using so many sick days. Some options for promoting wellness in your office include: 

 Offer exercise classes – having a yoga or zumba instructor come to the workplace on a weekly basis during lunchtime is a great way to promote wellness in the workplace. For a discounted price (or free if you’re willing to foot the bill), employees get to have fun while exercising which is great for their overall well-being. 

 Keep Healthy Options Accessible – most companies have vending machines that are filled with high calorie, sugary and salty foods and sugary drinks. Since this is the most accessible option for employees, they consume these things which cause them to gain weight. As you know, weight gain can open up the floodgates to health issues. Instead, try having healthier options that your staff can easily access. For instance, installing bottleless water coolers for your office will give your staff another beneficial drinking option besides coffee and soda. Also, opt for healthier selections in the vending machines. Instead of chips and candy, have the vending company put alternatives like wheat crackers, trail mix, and even baked chip options. 

 Offer Wellness Education – There are several companies that have started providing wellness education classes for their employees. Such programs give employees ideas on how to make better choices as it pertains to their health. WeightWatchers is often a popular program to consider. Employees get to attend meetings, and even participate in friendly weight loss competitions. 

Conclusion

What it all boils down to be is showing your employees that you care about them as individuals. When your staff understands that they’re more to you than just robot coming to work each day, they are more willing to get the job done quickly and efficiently. While investing in new systems and training is also a great way to streamline business processes and improve productivity, it is always important to consider those who have helped your business to be a success in the first place – your staff.


 Your support is always appreciated!

*by andreascy*

Cars Of Tomorrow: 3 Technological Advances That Will Change Driving

Description :

The cost of gasoline has steadily risen since the economic crash of 2008, and car manufacturers have responded by making more fuel efficient vehicles. Toyota and BMW formally agreed to collaborate on perfecting hydrogen fuel technology in 2013, while Ford, Nissan, and Daimler said they would team up to completely revolutionize fuel cells in their vehicles by 2017, according to the Economist. 

New car technology is usually dictated by economic conditions or public demand. The 1973 oil embargo by several OPEC member nations caused long lines at the pump, while a barrel of oil quadrupled in price within a 12 month period. The following year GM, Ford and Chrysler all made cruise control a mainstream option for their vehicles to help drivers save gas, while lawmakers pushed conservation and domestic energy efforts, including the enactment of the national 55 mph speed limit in 1973. 

Cars Of Tomorrow: 3 Technological Advances That Will Change Driving

The technology of tomorrow will continue to make cars more efficient and safe, and will bring more comfort and convenience to the driver. These three features are the next big advances that will soon be just as common as rear-view mirrors in most U.S.-made vehicles:

Forward Collision Avoidance Systems

Most DMV practice tests online will advise drivers to keep a safe following distance of about 3 seconds between your car and the one ahead of you. But new technology will soon remove human judgment from the driving equation altogether.

The Insurance Institute for Highway Safety (IIHS) estimates forward-collision avoidance systems reduce crashes by up to 7 percent, and up to 14 percent if they include auto-braking features. An alarm will sound when the system senses the speed and trajectory of a vehicle is likely to lead to some type of collision. The IIHS rates all manufacturer system, from basic to superior, based on its capabilities.

A basic rating, for instance, is given to vehicles that meet the National Highway Traffic Safety Administration's criteria on at least 5 of 7 test runs. There are 74 vehicles with forward-collision avoidance systems, including the 2014 models of the Cadillac ATS, Mercedes C-Class Sedan and Subaru Legacy, that have earned the organization's advanced rating. The 2014 Acura MDX SUV and 2014 Jeep Grand Cherokee Cherokee are among the models with superior ratings.

David Zuby, the chief research officer for IIHS, said auto-braking features will help inattentive and older drivers avoid fender benders, and ultimately lower insurance costs.

Camless Engines

A typical four-stroke piston engine utilizes camshafts to run the followers and open the valves that regulate gasoline flow. But if Christian von Koenigsegg of Sweden's Koenigsegg Automotive has his way, camshafts will be a thing of the past by 2020. He told Jalopnik at the 2013 Geneva Motor Show that his company has been working on a camless engine for several years and believes it will be the rule rather than the exception for automobiles in the near future.

All the valves in a camless engine will function independently, translating to better fuel efficiency and horse power. Several manufacturers, including BMW, GM, and Ford have been tinkering with the idea, but it appears the technology may still be a few years away from being available to the masses.

Cargines and LaunchPoint Technologies are currently the leaders in camless engines. Brian Paden, the lead designer for the LaunchPoint, told Car-Engineer.com that this type of valve timing technology will increase fuel efficiency by 20 percent, reduce emissions by 10 percent, and improve torque by up to 13 percent.

Hands-Free Driving

The Institute of Electrical and Electronic Engineers predicts 60 percent of cars will be connected to the Internet by 2025. This first step is essential to the organization's other major prediction: that 75 percent of vehicles will be self-driving by 2040.

Autonomous cars not only have to be able to communicate with one another, but also with the satellites that safely route them. These vehicles will enable blind individuals, along with the handicapped and elderly, to drive to the grocery store and even take cross-country road trips. Google announced in April that its driverless technology completed over 700,000 miles of driving without an accident.

The National Highway and Safety Administration estimates car accidents cost the country nearly $900 billion a year. The International Organsation for Road Accident Prevention estimates more than 90 percent of accidents are caused by human error. Driverless technology can eliminate most accidents, the need for traffic lights, and lower insurance premiums for all drivers.

Driverless vehicles are currently only being tested in the states of California, Nevada, Michigan, and Florida.

SEE ALSO: Top 10 Best Cars of 2014 Under $60K

Be sure to leave your thoughts. We appreciate your feedback on this kind of research!

*by andreascy*

Online Security Education Program for Your Employees

Description :

Everyone has read in the newspapers or heard the five o’clock news stories about cyber attacks on major retailers and banks. Many have been victims in the attacks, having had to deal with systems' security breaches that put their personal and financial information at risk. Small businesses are subject to the same types of security issues, if on a smaller scale. 

Online Security Education Program for Your Employees

Business information security is extremely important on many levels, including financial, reputation, and customer service. The Small Business Administration reports that most small businesses that backup their business data only back it up on-site, which leaves them vulnerable to loss in the event of natural disasters or formal emergencies.

Security Policies

The SBA advises small businesses to develop security policies including emergency preparedness and disaster recovery guides. Having a plan in place before disaster strikes helps you recover more quickly in the event of floods, tornadoes, fires, and other emergencies that can damage or destroy a business. You may want to implement a preparedness program that includes a security service such as LifeLock to keep your private business information safe.

Creating a preparedness program includes five steps, including program management, planning, implementation, testing and exercises, and program improvement. The SBA recommends approaching emergency preparedness with management leadership, commitment, and financial support that includes an assessment of risks and a preparedness policy aligned with the business goals. A designated emergency preparedness program coordinator can bring organization and structure, as well as timelines, to the plan until it’s fully implemented.

Secure Social Media

Many small businesses use social media to connect with customers and compete with big brands and larger businesses. There are business risks to using social media that should be mitigated with enforced usage and privacy policies, as Cisco suggests. There should also be double checks on account administration so there isn’t only one person with access to account changes, and training protocols for employees on acceptable, safe business use of the company Facebook page.

Security Basics

 Hackers break into small business systems through three common avenues: passwords, holes in outdated security software, and users’ risky computing behaviors. Minimize your risk with basic security measures used consistently throughout your company.

 Implement good password security by using different pass phrases for different sites, and never reuse passwords or use a predictable formula. Use high-strength combinations of characters that include numbers as well as upper and lower case letters.

 When you don’t update your security software, you leave company systems vulnerable to holes that hackers take advantage of. Regularly update your security software, and designate someone to be responsible for tracking updates to make sure they are installed. Hackers constantly test the internet and use sophisticated tools to search for vulnerabilities and ways into business networks, so you should be constantly reinforcing your security programs to guard against it.

 Eliminate users unknowingly or accidentally causing security breaches from email forwarding, unnecessary downloads, and unauthorized web surfing. Conduct regular and ongoing computer security training. Make sure everyone in the company knows the security policy and any other policies related to use of company computer equipment and networks. Small Business Computing recommends training users on safe use of email, Internet, and network systems to raise security awareness levels. 


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*by andreascy*


Feeling Unproductive at Work? A Video Game May Be the Best Solution

Description :

What if your company looked at the workflow coming in as an obstacle to be conquered rather than a task to be completed? The next paradigm shift in the business world may be turning the tedium of everyday work into a game or challenge that everyone is eager to participate in. 

Feeling Unproductive at Work? A Video Game May Be the Best Solution

The success of the corporate gaming craze has already begun to hit home, with Business News reporting that gamification can increase productivity by some 40%. How can you take advantage of games in order to generate better employee work efforts at the office?

Gaming as a Means of Testing

Taking on a new employee represents a major investment for the employer due to the time and resources needed to get them trained and up to speed on a new system. While there are few jobs out there that require you to fight one-on-one in a deathmatch or take down waves of attacking trolls, companies have figured out how to use video games as diagnostics and training tools for their new employees. 

CNN reports that institutions ranging from the Navy to IBM to NASA use video games to create simulations that require a participant to solve a problem or complete a diagnostic. How could your company benefit from combining testing and training with games? For starters, employees would be far more eager to show up for a workshop where they may be mentally challenged, or one where they can conquer their co-worker. When bringing in new employees, you could ensure better retention of company policies during training by keeping the content lively and engaging when presented in the form of a video game.

From One to the Other

Multi-tasking is one of the most valuable skills any worker can bring to a company, but not everyone can quickly go from one task to the next. A study by Psychology Today indicates that strategy games can help. When gamers make different choices commanding workers, powerful units, and economies, their brain improves at jumping from task to task. It's not just strategy games either. Mazes, memory games, and matching puzzles are very stimulating. 

Hidden object games from iWin, for example, require a gamer to look over different areas and use different clue-finding techniques to solve a visual puzzle. With a few games under their belt, employees can better make a decision when the best solution isn't immediately clear. This pays off when it comes to productivity for any company that has multiple deadlines per employee or per project. With gamification like strategy or hidden object games, employees can manage deadlines that conflict across time or space better than they could before, potentially resulting in projects that come in on time or ahead of schedule.

Snap Decisions

Fortune favors the bold, said Alexander the Great. It's a maxim that applies perfectly to the corporate world, even two thousand years later. Employees who have responsibility for making decisions can become more efficient at their job by—you guessed it—plugging into a console or PC in order to duke it out with their gun of choice. A first-person shooter title like Call of Duty has the potential to help a person make decisions at a faster pace due to the influence of having to pump the opposition full of lead before they return the favor. There's no compromise in the quality of these decisions, either. 

You don't have to worry that the first FPS-influenced conclusion you come to will be any worse than one you could mull over if you had more time to consider the various options. Employees need to make a bevy of snap decisions each day, ranging from the options that a marketing team uses to promote a product to a sales member who has to identify the best customers out there. With faster decisions comes less time wasted on second-guessing and scrutiny.

SEE ALSO: Game-Changing Reasons Why Parents Can Say Yes to Video Games

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*by andreascy*

How to Engage in Competitive Research to Improve Your Sites' Rankings

Description :

As a business, running a website in and of itself can be a full-time job. As this is often the case, companies (both large and small) will hire or dedicate staff members to exclusively handle website-related tasks. 

One of the most important components of managing and maintaining a website is to make sure that your site is regularly being updated and that your audience is well-researched — both of which will help to improve the relevancy of those updates and your search engine rankings.

How to Engage in Competitive Research to Improve Your Sites' Rankings

The research portion can take several different forms, but regardless of what method you might use to collect information, you should collect it under the following guidelines:

 Go to websites where discussions and activity surrounding your topic or niche is already taking place. Message boards and forums are ideal places to find out what your potential audience is saying, what they’re interested in and how it can be developed and integrated into your website.

 Engage the readers of your own site. Most of the time, companies will do this with a poll, questionnaire, an email campaign or even in-house feedback tools. Those who frequent your site will likely have the most valuable feedback for you, which will provide useful information about how you can improve your site, both in terms of structure and content.

 Find someone else in your niche who’s doing well and imitate them. While you mustn't plagiarize, you should become familiar with sites who have a strong following and solid rankings. After all, they do have these for a reason, and if you can figure out what they’re doing and apply it to your own personal situation, you’ll have a chance in reaping similar benefits.

When it comes to researching and improving your website, there’s no really “wrong way” to gather information, but generally speaking, these three methods will yield the most useful information and results. If you are running a business and trying to appeal to a certain group of people and potential customer base, you need to go where they are and take some good notes.

If you’re able to translate that into a functional website that offers useful content and engagement, you can expect an improvement in traffic as well as rankings.

Here are the main areas you’ll want to focus on once the research is complete:

Improving Content

Knowing what users want to see is important when it comes to developing pages and content, particularly if your business makes use of a blog or similar functionality.

Before you decide on specifics, consider what those in your niche are talking about, what they’re interested in and what questions and/or answers seem to drive the highest amount of engagement.

Adding Features

This might require a more direct conversation with your website’s viewers, so don’t be afraid to use your website and/or social media accounts to get a feel for what kind of features people might be interested in.

In many cases, people will let you know what kind of features or tools they want to see and use. If you can grab ahold of that kind of information, be sure to take their requests seriously — it’s incredibly valuable, especially when you have several people calling for the same thing.

Changing Site Structure

You can have all the greatest content in the world, but if people can’t find it quickly, it’s going to be tough to get a high level of engagement. Search around online to get a feel for how other successful websites are displaying their information, and don’t be afraid to implement a similar structure to your own page.

However, before you even think about making any changes to your site, be sure to do your research and make it a discussion item before you make changes. Again, knowing what your audience wants is extremely valuable, and if they like how your site is currently structured, they may be a bit upset if you change it overnight.

Making Research Work

Knowing the wishes, habits, needs and interests of the audience you’re trying to market your website to is really the best way to increase rankings.

It might seem like a bit of an indirect approach, since we’re not talking about keywords, SEO and all that optimization-related jargon; but getting actual people to spend more time on your site, while still finding it more relevant and useful to their own needs, is the best way to market your site, improve traffic and get the attention of search engines.

It’s the organic approach, but if you’re able to put the time in with research and make some good notes, you will find that it can yield highly positive results.


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*by andreascy*

Four Quick Ways to Freshen Up Your Small Business

Description :

So your small business is making you some money, but it could probably be making more. 

Four Quick Ways to Freshen Up Your Small Business

Some simple but commonly overlooked steps could help bring in more customers and encourage shoppers to frequent your store.

Small Business Success

Statistics used to be daunting for those choosing to venture out and start their own businesses, but America seems to be showing a trend toward devotion to small businesses in more recent years. Current data indicate two out of three small businesses survive at least two years, while half find success for five years or longer. To help ensure your business is one of the survivors, read the following tips to freshen up and attract customers to your small business:

1. Neat and Clean

No one wants to rummage through a dark and dusty store. Make sure your store and storefront are well lit and clean. This means no dust, no cobwebs and no unsightly maintenance issues. If, after cleaning, the store still feels drab, try a fresh coat of paint. If lighting is an issue, go with a gloss or semi-gloss to help reflect light and brighten the space. Also, ensure your parking area is free from trash and well illuminated. If your parking lot stripes are dull or curbs are chipped, have your parking area resealed and repainted for a fresh and inviting look. Never allow potholes or other damage to accumulate, as even the most primed customer will not want to park their vehicle in a damaged parking lot.

2. Curb Appeal

It's important to catch the eye of passersby, and curb appeal plays a critical role in this. Make sure your signage is new and fresh looking, well lit at night and large enough to read from across the street. A bright red door is said to be a good omen and will help draw a potential customer's attention to your entrance. Consider potted plants and perhaps a small sitting area, such as a bench, to further beautify your space.

3. Sale, Sale, Sale!

Many shoppers are driven by impulse. The promise of a great bargain to be found within is often enough to pique curiosity and change a looker into a buyer. BOGO (buy-one-get-one) sales are proven in many markets, and free samples are a surefire way to garner interest. Whatever sale you advertise in your storefront, don't leave your sale sign up for too long. Buyers don't put much faith in ongoing sales. End a sale after a week or two, and wait a while before advertising another, so customers feel you are truly offering good deals and not just advertising to get them in the door. Clearance sales can also be profitable enticements, but again, don't overdo it, or you could damage your credibility.

4. Celebrate the Season

An ever-changing storefront will capture attention from shoppers who regularly pass your store. If your storefront never changes, they will never notice you. Take advantage of the various seasons, holidays and town events to liven up your storefront. Change your storefront displays to incorporate current events, and promote yourself as family oriented and supportive of your community.

Conclusion

These simple steps can produce big results and help you build a larger customer base, translating to more sales. Just be sure you greet each customer as they enter and provide assistance as necessary, and word of mouth will bring in new visitors every day.

YOU SHOULD READ: Five Steps to Improve the Image of Your Store

Looking for feedback.

*by andreascy*

What's The Big Deal With Software Bugs?


Description :

Just about everyone knows that software glitches can be a nuisance, which is why precision in programming is absolutely essential. While most software bugs may fall into that "nuisance" category, however, software bugs can cause some alarming issues for business owners, web properties, and even whole governments. Consider this: according to a recent Cambridge University study, software bugs cost the economy more than $300 billion anually.

What's The Big Deal With Software Bugs?

That's a "b," not an "m." $300 billion. Remember the European Union bailouts? Those cost less than half of what software bugs cost in a single year. Food for thought, for sure. And even though individual software glitches might seem like a laughing matter, the fact is, the aggregate of software bugs worldwide are a huge problem. Consider a couple examples.

Manage Your Money 

Shoddy coding and testing are often the reason for software bugs, but research has demonstrated clearly that it's more cost-effective in the long term to spend the money to get it right. Speaking of money - who doesn't love some free cash? In 2011, some folks down under won the proverbial jackpot when they came across an ATM that was spitting out free money. Due to a software bug, the machine didn't recognize the actual account balances of the customers showing up for withdrawals. Wait, did we say an ATM? We actually meant 40 ATMs across the city of Sydney, Australia. Consider that this bug lasted for five hours, and imagine the mess it created. 

Not to belabor the point, but again - wouldn't that money have been better spent ensuring that automatic teller machines didn't spit out free cash as if by magic? 

Glorious Freedom: A Jail Tale 

You do the crime, you pay the time. It's a clever little rhyme used in convenience stores and road signs all over the English-speaking world. Of course, sometimes software glitches can get in the way of this little truism. Earlier this very year, a software bug caused prison cell doors to be opened in a Florida jail. Not just a few cells, either: the glitch affected hundreds. It's also worth mentioning that the cells in question were in the prison's maximum security wing, where some of the most dangerous prisoners in the state were invariably kept. 

The issue was fixed right away, naturally. At least it seemed like it was until it happened a second time in the same week. 

Fortunately, this story has a happy ending (for the prison and the public, not necessarily for the inmates), as the prison declared a security emergency and not a single prisoner escaped. Nevertheless, to think about the damage such a bug could have caused will invariably make just about anyone's palms sweat. 

And the Take-Home Point Is... 

Look, software glitches can be a minor nuisance, but they can also have absolutely disastrous results. Most won't fall into the "fool me once" category of a potential prison-break as outlined above, but with the myriad systems in modern life that depend on solid programming for safety and asset management, glitches are a huge deal. 

These aren't the only software bugs that'll make you double-check your programming. Check out the infographic below for some other insane glitches that caused huge trouble!


RECOMMENDED INFOGRAPH: How Google Built Android

Hope you've liked our post, and we'll catch up with you again very soon. Please get in touch if you want to say hello or kindly take a few seconds to share this story. 

Thanks for your time! 💖

*by andreascy*

4 Tips for Creating Searchable and Clickable Titles

Description :

Remember back in junior high, when the guy who was running for student body president made posters that said “SEX! Now that I’ve got your attention, vote for Bob Smith for President”? While this somewhat juvenile humor made everyone giggle, it also made people stop and read Bob’s poster. 

4 Tips for Creating Searchable and Clickable Titles

Bob probably had no idea at the time, but his technique of knowing how to grab his audience’s attention is something that can be used today when people are creating titles for their blogs. Of course, they probably should not start with the word “SEX” in all-caps (unless that is what the blog is about), but Bob’s poster does illustrate the importance of an effective headline. 

As Verve Search notes, there are a whopping two million plus blogs being posted every day of the year. As a result, it is vital that the headline makes an impact. With that in mind, here are four tips on writing blog titles that are searchable and clickable. 

1. Follow Bob’s Example & Grab the Reader’s Attention 

You’ve just spent hours researching how to create a website. You've written a brilliant blog about how to get the best deals during the upcoming holiday season. If you title it something like “Christmas Shopping -- Save Money and Find Deals on Toys,” it might blend in with dozens of similar blogs. Instead, Verve Search suggests, go with an actionable “How to” title that explains what the article is about, and tempts the reader to read on. With that in mind, “How to Save Money this Christmas -- Even if You Don’t Like to Shop” is far more likely to get a reader to click on the title. 

2. Give Your Title “Open-Ability” 

As Unbounce.com explains, sometimes a blog title will come up during an Internet search or on a social site like Facebook. To make sure as many people as possible will want to click on the title and open up the blog post, the article suggests making it as short and sweet as possible. Use key phrases that are known to intrigue readers. In addition to the aforementioned “how to” words, other phrases that tend to pique a reader’s interest are, “Top 5 Ways to,” and “Top 6 Tips for.” 

3. Tuck in a Keyword or Two 

If someone goes online to research which toys will be especially popular this holiday season, he or she may include keywords in the search such as “hot toys” and “Christmas.” As Unbounce notes, people are more likely to click on titles of blogs that contain some of the keywords they included in their search. Think like a search engine optimization expert, and try to predict what words people will use when searching the Internet for the blog topic. 

4. Be Clear About the Blog's Subject

Yes, it’s important to come up with a title that is eye-catching and attention-grabbing and will entice the reader to click on it and read it. However, as Moz points out, all of this will be for naught if the title does not accurately reflect what is in the article. In other words, don’t make the title so catchy and wacky the reader will feel like he or she is part of a bait-and-switch scheme. Respect the readers who are out there, and let the title explain what the article will be about.




We hope you found something useful in the above tips. Can you come up with additional tips on the subject? Share yours as well. 

Go ahead and flood the comments section! 😍😍 

*by andreascy*

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