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Showing posts with label Data Analytics. Show all posts
Showing posts with label Data Analytics. Show all posts

Protect Your Data Or You Will Soon Have To Deal With ‘The Rise Of The Machines’

Description :

For the well-informed, it is an undeniable fact that the future of internet privacy is bleak. We live in a time where the internet is an indispensable resource. Unfortunately, we have been conditioned by internet service providers and internet companies to believe that to access internet services, we must first give up any notion of privacy. As a result, these companies collect unlimited user information every time we use their services. Of course, on the surface, this is done for the sake of providing better services, but the reality is that they do this to protect the corporate bottom line.

Protect Your Data Or You Will Soon Have To Deal With ‘The Rise Of The Machines’

Ask yourself this; how much information is collected on a daily basis and how much of that information is used to help in improving internet services? Taking it a step further, you should question how the information is used and whether it is discarded or stored after use. More importantly, you should seek to find the reasons behind the fast-paced erosion of internet privacy. 

The answers to these questions prove that internet privacy is a fast-fading concept and with time it will be eroded to non-existence. Of course, since there is little to no support from governments as far as internet privacy is concerned, we cannot hope for a resolution in the near future. In fact, most governments are in support of the abolition of internet privacy altogether so they can have free reign in matters of surveillance. But, are we truly out of options? 

The Age of Big Data 

Big Data is one of the core reasons why there is so little internet privacy. Big Data analytics refers to the process of collecting and analyzing data then compiling it into data sets, big data, the applications of which span across numerous fields of study. For instance, the data is used by companies to analyze and predict customer shopping habits and trends and to adjust marketing and sales efforts accordingly. 

Essentially, all your online activities contribute to big data. Of course, the amount and type of data collected depend entirely on the company in question and how they collect the information. There are various ways of collecting big data, some of which are more open and others which are secret. Your daily online activities leave a trail that can be assessed to create a data set. For instance, what time do you usually log online? How many times do you visit particular websites in a day and how long do you spend on each website? How much data do you share on any particular website and which site receives the highest usage? On average, how much data do you use on a daily basis? What kind of data do you share/view the most? Nevertheless, this information is only a drop in the ocean of data that is collected on a daily basis, especially when you include GPS data, online shopping data, social media data and more. Such information when compiled on a daily basis reveals your online habits and interests, which are then exploited by companies in various ways. 

While there are various applications of big data, one of the most visible uses of big data is in machine learning or automation. Compared to before big data, there is more distinct usage of automated intelligence in many fields currently. A clear example is search engines which have grown more robust over the years thanks to big data. However, this is just a small scope of the extent to which machine learning has advanced in recent years due to big data. 

In particular, the field of predictive analytics has experienced the most significant growth. For instance, it is a feasible concept for social media and search engines to be used to diagnose diseases in the future. By correlating the information shared on social media with search engine searches, the data can be used to make a predictive analysis and determine a diagnosis. If a person persistently shares information relating to particular conditions, then proceeds to search for the same symptoms on search engines, a program can subsequently search for the corresponding symptoms on a database and formulate a possible diagnosis. Although this is a futuristic concept, there are various other applications of predictive analysis in effect at the moment, especially when it comes to the sales and marketing fields of business. Additionally, there are other futuristic concepts, such as using big data to determine an individual’s credit score. 

Although big data has its advantages and has led to the advancement of technology by at least a few decades, there are still disadvantages that cannot be overlooked. One of the greatest risks of big data is that it leaves you at the mercy of governments, corporations, and companies. With so much data at their disposal, what is to say that all the data is used in a way that is beneficial to you? Depending on how the information is used, it can be as damaging as it is beneficial. It has always been said that information is power, meaning that those who control big data have power over the masses. 

The Internet of Things (IoT) - Bridging the Online and Offline Worlds 

Aside from big data, another major detriment of internet privacy is the IoT. The IoT refers to a system of interconnected and interrelated devices that facilitate the transfer of information over networks. What sets the IoT apart from normal interconnected systems is that it does not require human-computer or human-human interaction. Instead, the IoT works to automatically bridge the online space and meatspace seamlessly. 

Of course, the IoT is one of the largest contributors of big data, with the data collected being even more comprehensive than data collected online. IoT devices rely on numerous sensors to relay information back and forth, meaning that the information collected has a direct correlation to the meatspace. For instance, a networked house could have multiple smart devices from the entertainment system to the air conditioning unit. Each of these devices collects different data and then correlates it making the data set more comprehensive, which allows for a more streamlined and sophisticated system. 

With the smart devices correlating their data, the benefits offered by the IoT are more refined, allowing you to enjoy near-perfect automation. However, since human input is required at various points in the network, we are still some years away from enjoying full automation, which in itself is a blessing in disguise. The reason why we shouldn’t aspire for full automation just yet is that there are still too many kinks in the IoT that have yet to be fixed, and even more that are yet to be discovered. Should we achieve full automation before the issues are ironed out, we would be staring down at a full machine takeover without the means to stop it. 

Of course, one of the major issues that we have to deal with is internet privacy or lack thereof. Thanks to the influence of the IoT, the erosion of internet privacy is even more apparent. Considering the amount and type of information collected thanks to IoT devices, then one can imagine the risk and consequences if such information were to fall to the wrong hands. 

Nevertheless, even with the evident risk, most smart devices lack security measures to protect the user’s data, which leaves you wide open to an attack. With companies rushing to create devices for the IoT and reap the benefits of the increasing interest in the field, they often forget to establish security measures. Perhaps this is due to the fact that there are yet to be standardized practices for the IoT, which leaves everyone free to decide how to advance. But, would device-based security measures be enough? Even though having a security system installed in every smart device would provide a layer of protection, it is still lacking. Keep in mind that the more devices you have in a network, the greater the risk of exposure to a hack, especially considering that there are different manufacturers for various devices. You should consider the IoT as a whole. Therefore, there won’t be sufficient protection until there is a centralized security system which protects every individual device in the network. 

Additionally, since the IoT is still a new field, all the data collected is still highly useful for companies, meaning that they definitely store the information instead of discarding. As the information exists somewhere, the risk is elevated, since it is always possible for the information to be sold, stolen or mismanaged, which could cause even more dire consequences. 

Another of the significant risks of the IoT lies in the fact that it bridges the gap between the online space and meatspace. Owing to this, it is now possible to commit a crime via the internet and directly affect the meatspace. Initially, internet crimes only had an indirect influence on the offline space. However, thanks to smart devices, it is now possible for an internet crime to be tangible in the offline space. For instance, it is possible to commit murder, arson, and theft directly through the internet. 

It is possible for a hacker to take control of your car while you are driving and drive you off the road or destroy your brakes and such. It is also possible for a hacker to mess with heat sensors in your devices causing them to overheat and possibly cause a fire. A hacker can also take control of your air conditioning unit and reverse the flow of air. There are hundreds of similar possibilities where hackers can wreak havoc to you, your family and your property from miles away at the mere touch of a button. That is the risk posed by the IoT and one that can only be stopped by having a robust security system in place. 

What The Future Holds 

Ever since the Snowden Leaks, there has been an increased focus on internet privacy. Although there were positive reforms soon after, it could be said that currently not only have the reforms regressed, we are even worse off than in the beginning. Without government support, internet privacy is in a constant state of erosion. Unfortunately, thanks to big data and the IoT, the erosion of internet privacy is progressing at an even faster rate with no end in sight. Therefore, it is safe to assume that there won’t be any positive changes to internet privacy in the near future. In fact, we should look forward to an even worse state of affairs. 

Since it is impractical to rely on external help from bodies such as the government and corporations, we should instead focus on what is within our grasp. While it is impossible to stop the erosion of internet privacy, it is not impossible to prevent a breach in your personal internet privacy. Of course, for that to happen, you need to have a deeper understanding of internet privacy, the threats that plague it and the measures to reinforce and protect it. 

The best way to guarantee that you have what little is left of internet privacy is to make use of privacy tools. Of course, this too requires its own deep understanding so you have to do more in-depth research of the same, particularly since there are numerous privacy tools with different functions. Just as important, you should ensure that your information is always updated because security tools and attacks directed at them are always in flux. Although a security tool may offer protection against a particular attack, it may prove ineffectual against a new type of attack. In fact, a new attack may rely on the defense of the security tools as was evidenced by the Wi-Fi KRACK attacks. 

For maximum efficiency, you should rely on multiple privacy tools simultaneously. For instance, you should couple a VPN with Tor, allowing you to maximize the benefits and eliminate the weaknesses. Even then, you should use Tor over VPN instead of VPN over Tor since the former provides the best protection so knowing how to couple multiple privacy tools is equally as important. Additionally, you should rely on anonymous search engines such as DuckDuckGo for browser security, Adblock extensions to prevent the collection of data by third parties and cryptocurrencies to guarantee your privacy and anonymity in financial transactions.


I'd love to hear what you think! 👂👇

*by andreascy*

How Educational Technology is Reshaping Education: Latest Trends

Description : 

For many years now, we’ve been seeing a gradual, but important shift in the way that people are educated. Gone are the days of notepads, pens and paper notes. Today, students are creating the content on their tablets, they are sending it across intranets, and they are engaging with the class, 24/7 through social media. This is referred to as asynchronous learning.

How Educational Technology is Reshaping Education: Latest Trends

Far from being the distraction they were originally intended to be, though, digital devices are helping to re-shape the traditional dynamics of education as we know it — they are actually amplifying it.

So, what latest trends and changes can we expect to make a compelling difference to the market in the years to come?

Smart Tech

One of the most obvious innovations we have seen in recent years comes from the rather wonderful Smart technology industry. For example, one tool we might see used in academic study soon is IBM’s Watson device. Watson offers a high-end education tool that addresses and improves the way that people study. This is going to be very important for the long-term growth of the industry, as Watson is known to change the way that people collate data from masses of unmanaged data using artificial intelligence and sophisticated means of analysis.

How Educational Technology is Reshaping Education: Latest Trends

This is very useful for making sure that the next generations can use technology to find answers that they would have otherwise never received. Even in more limited education functions, new AI toys could be used to manage the growth of younger children and make them more aware of certain interactions.

From making children more aware of their actions and the way they portray themselves, to full on educational aids, smart tech will ensure that the next generation always has a helping hand waiting for them.

The IoT and IoE

A significant element of the web is going to be the Internet of Things. We’re already changing the way we all link together and operate as one today, and the IoT will ensure that this continues. For example, the IoT will enable the rapid growth of virtual classroom learning. IoT will ultimately be a defining factor in shaping the future of the industry. Device interaction will improve and before long it will be easy to take the information garnered in the classroom right to our PCs back at home. The future of learning will involve possessing the means to transmit data as freely and as accurately as possible across the whole group.

How Educational Technology is Reshaping Education: Latest Trends

Education will benefit from an added layer of depth to the IoT, in which people will be able to make the most of a learning system that brings together various aspects of their day-to-day lives. 

More recently, another somewhat synonymous to IoT concept, introduced by CISCO is the Internet of Everything, defined as "the intelligent connection of people, process, data and things." This philosophy can inform a globalized, expanded notion of internet connections beyond machines. The latter can be meaningful for developing tools such as Educational Management Systems (EMS), which refer to managing the massive data of school records and other administrative functions across the globe, perhaps in a unified way.

VR and AR

Virtual reality and Augmented Reality took a very important step in 2018, with the mainstream release of many headsets by the likes of Sony and HTC leading the way, as well as more research-driven industry applications. Indeed, another option — the Google Cardboard — is expected to deliver exciting new ways of learning. It’s going to change the way that students investigate future careers, which is vital to shaping dreams.

How Educational Technology is Reshaping Education: Latest Trends

For instance, a profession might sound amazing, but the reality could be very different. VR will re-shape how we evaluate the suitability of a student to take up such a profession. with simulations to estimate the performance of the person under a specific role. It will also help students to determine how suitable they are just by trying it out. Was it everything they thought it was going to be? 

Such possibilities are explored in pilot studies and research experiments across the world. This type of VR and AR applications, will help students to avoid making the wrong choice early in life and failing to come back from it. Many students wind up in major debt, just trying to get into a career path that, when they “make it” resembles the opposite of what they had intended in the first place.

3D Printing

Another major element of education that is likely to change heavily in the near future is the power of 3D Printing. As one of the most powerful industries out there at the moment, it’s beginning to become a very popular way to learn for kids. Nowadays, children can get their hands on the kind of objects and instruments that previously they could only look at in books and dream of holding for real.

How Educational Technology is Reshaping Education: Latest Trends

From the crown of a king, to the layout of a medieval weapon (blunted, obviously!) children could get a much more authentic appreciation of the world that they read about on the pages of book. This is dangerous, though, as it prevents children from appreciating the true gravity of what they are reading about. The day that 3D printing stops being so prohibitively expensive, will be a good day as it should help people to finally become involved in the industry, thus empowering and educating the next generation.

In Summary...

Whilst understanding the various challenges that the Internet and similar devices present to the education industry, the trends are already here. People are becoming more appreciative of the integration of technology into various forms of education, as most believe it will quickly help to make people more comfortable with technology, as well as working and living in a multimodal and digitally mediated society.

All of the above technological outputs, have been working their way into education for some time — it’s just a matter of time before they are more systematically implemented in classrooms worldwide. Each will play their part in determining a new dawn for education, which can only be a good thing, ensuring that future generations, receive the best and most relevant learning possible.

*by andreascy*

All Systems Go: Launching a Small Business (and the Tools You'll Need)

Description :


Starting a business requires an ample selection of tools to make operations manageable. Without them, you'd spend more time with its administration than selling and customer interaction.

Where's the fun in that? Almost 1 million businesses are launched each year with most being small operations. This is an interesting trend because it shows the viable nature of starting a business where before launching was heavily determined by access to finances and resources.

All Systems Go: Launching a Small Business (and the Tools You'll Need)

Perhaps the tools make the difference? I think so. I haven't launched a brick & mortar operation but I have started several successful, online businesses. Many tools I use are same (or similar) to those found in many, other small businesses. I can reaffirm this based on my networking and business with owners.

What common ground did I find with business tools?

1. Payment Processing

All businesses need a form of payment gateway services to complete transactions. Brick and mortar stores will likely use Point-of-Sale systems whereas online businesses rely on shopping cart software.

2. Accounting

The first year in business comes as a shock when it's time to pay taxes. Business taxes depend on its organization, profits, and expenses. Average business tax rates are usually 19.8%.

Accounting software is a must to keep income and expenses in order. Both TurboTax and Quickbooks make great options for small business owners.

3. Legal or business document(s)

All businesses should have a business plan to keep efforts aligned and to improve their chances to secure funding through loans and investments. Other important documents may include a bill of lading, trademarks, seller's permits, and more.

Legal and business documents are costly if they're created by professionals. Like taxes, a small business owner may use tools to create these items in-house. 

Tools include DocuSign and Formswift.

4. Computer and mobile hardware

What's a business to do if team members don't have access to computers, mobile devices, and the Web? These two sets of tools, alone, present many opportunities -- including:

• Access to website building tools
• Mobile CRM and networking tools
• Social media marketing and always-on monitoring
• Warehouse management and logistics
• Payroll and time management software

These tools become vital for its launch as Web efforts will generally lead to high engagement, low-cost marketing campaigns to build awareness and sales.

Also, businesses may choose to bring advertising and marketing creative design in-house by making flyers, posters, brochures, and business cards for a fraction of the costs if done by a designer. 

Tools all small businesses will want to explore include Salesforce, Hootsuite, Wix, and ADP.

5. Business Intelligence

BI tools give small business owners insights into the business operations and organization. Data is uploaded to these tools to compile information and records to produce actionable reports.

Microsoft Power BI offers a free version of their tool many small business owners may want to explore if they feel it provides a benefit.

6. Helpdesk

Gathering customer (and employee) feedback is tedious if these items are stored and organized through traditional filing systems.

Helpdesk software sits on your workplace hardware. Or, it's cloud-based. These tools create a gateway for feedback and handling issues. Other benefits include:

• A central hub for FAQ's
• User roles and hierarchy for management
• Community forums to crowdsource help

There's a Tool for Everything

No matter the task or problem... there's a tool to provide a solution. Yes, each tool you introduce will produce a learning curve and time investment. But, they will greatly reduce the tedious tasks.

This frees more of your time to work on the enjoyable activities like interacting with customers, exploring new ventures, and nurturing team cohesion.

I've found most businesses all use one or all types of these tools. Though, ask your fellow entrepreneurs for extra pointers and suggestions.

*by andreascy*

Are You Underestimating the Importance of Data Security?

Description :

Since the invention of the internet, data has taken on a whole new meaning. While advancement in technologies has made it convenient for us to share, store, input, and review data from virtually anywhere, this also puts businesses and everyday consumers at risk. 

Are You Underestimating the Importance of Data Security?

Everything from your bank account information and social media profile to client and payment information is vulnerable with the use of any device. Have you been underestimating the importance of keeping it secure?

How is Data Risked? 

Though most consumers and businesses are aware of risks such computer viruses and cyber attacks, most aren’t aware of the various ways in which data can become compromised. Here are some of the most common risks:

Theft

What happens if your laptop, desktop, or smartphone becomes stolen? How much data have you just put at risk? Deliberate attacks happen often to businesses and individuals who could be holding sensitive information. Theft doesn’t have to come in the form of a robber sticking you up at gunpoint either. From former employees stealing sensitive information to competing organizations trying to learn trade secrets, data is stolen all the time. Though companies like Capitol Digital & Califorensics can help to recover data from a damaged or stolen device, taking preventative measures is always best.

Loss

Everyone is human and entitled to make a mistake from time to time. Data can easily be lost by misplacing a smartphone, misfiling documents, or losing a laptop while waiting at the airport. This sensitive information can now be in the hands of anyone leaving you open to exposure.

Neglect

How many times have you discarded of a phone, computer, or laptop without wiping the information on them clean? Did you know that if not properly erased, others who buy the devices can pull and use this information to their advantage? Other forms of neglect might include the failure to create strong enough passwords which provide easy access to sensitive programs, and even data such as forms or letters that are not properly shredded can be a form of neglect that leaves you vulnerable to a data breach.

How Can You Improve Data Security? 

As you can see, there are a lot more risks out there than viruses and malware. If you want to keep your data secure, it is imperative to be proactive in implementing some of the following preventative measures:

1. Install antivirus software – Don’t underestimate the importance of antivirus software. This should be installed on your computer and your smartphones to prevent hackers from accessing information through apps and online programs.

2. Create passwords – Whether in the office, at home, or on the go, all your devices applications and programs should have strong passwords to make it harder for a thief to steal your information. Create passwords that you can remember, however, that aren’t too easy for others to learn.

3. Train Staff – For those who are concerned about data breaches in the office should be sure to properly educate their staff on cyber security as well as policies and procedure that should be followed in the office to minimize the potential for a data breach.

4. Backup Data – Some things are beyond your control. If you happen to lose your smartphone or get hacked at work having your data backed up can make recovering a lot easier. Whether you use cloud storage, a flash drive, or another device to store your data, it can save a lot of time and money in the long run.

You never know just how vulnerable you are until you’re hacked, your phone gets lost, or someone deliberately steals confidential information from you. Outside of being prepared with the above-mentioned tips, it is ideal to set up solutions like data forensics recovery, backup storage, and other IT solutions to minimize the impact of a data breach.

What are your thoughts? If you have any questions or concerns, please don't hesitate to reach out to me directly or post them below. Thanks!

*by andreascy*

Here Is the Software That Can Save Your Business in a Pinch

Description :

While the giant, hydra-headed monster known as business moves slowly, the actual work of business happens fast, extremely fast. Just ask BlackBerry: a company that ruled the smartphone roost in the beginning. They thought they had a long time to sit on their lead. They never saw Apple coming. The iPhone struck so fast that even once it got here, they didn’t really see it. Now, they’re dead.

Here Is the Software That Can Save Your Business in a Pinch

BlackBerry (known at the time as RIM) could have used a bit of help with technology that could have saved them in a pinch. And they are not the only cautionary tale from which we can learn. From the outside, business moves at a glacial pace. From the inside, it moves at the speed of light.

While most businesses will never have to face what RIM did, there comes a time when every business is confronted with a situation that might have left them paralyzed were it not for recent technological developments. Here is a handful that just might help your business in a pinch:

A Custom Event App

Doing a corporate event the old-fashioned way is just flushing money down the old-fashioned corporate toilet. If you find yourself responsible for making event arrangements, you probably know how important it is to have a branded, custom-made app. What you may not realize is how few people inside your company could actually pull that off.

You will find companies like Cvent exist to make custom app development possible for those businesses without the internal resources to manage it for themselves. There are lots of moving parts to getting the most out of your corporate event. For starters, an event app gives you higher engagement from the participants, and better analytics to track the effectiveness of your corporate spend.

Corporate events are some of the best corporate dollars you can spend, but only if you do it right. Doing it right means providing what most companies can’t: a custom app for a more immersive and productive experience. You don’t want to wait until the last minute to commission your app. But it is great to know that it is there for the save when you need it.

Relocating

The same tech that helps consumers move on short notice can be leveraged for companies when they have to relocate. When moving a business, a thousand things can go wrong. There are small things like finding the packing supplies you need at a reasonable price, to the big things like having to find a different moving company at the last minute.

Setting up the office at the new location is also a part of the moving adventure. There will be special cables that are lost or damaged. You won’t be able to start your servers without them. And you can’t get them from your local retailer. How many days can you afford to go without restarting your server?

Between local search on mobile, and 24/7/365 online retailers that can get you any conceivable part the next business day, businesses are saved on a daily basis.

Document Markup and Signing Apps

The fax machine was really great at one thing: Receiving a document that you could fill out, sign, and send back. The last thing you wanted to do was depend on mail and parcel services to move documents from one place to the other. If you didn’t have access to a fax on both ends of the deal, you would likely lose the deal. That is probably the main impetus for courier services.

Today, neither fax nor couriers are necessary for those tasks. We can just use sign and markup apps to scan documents, fill them out, include a real signature, and send them on their way. It takes longer to sign a document than it does to send it anywhere in the world.

Sometimes moving at the speed of business means crawling at a snails pace. And other times, it means zipping along at light speed. When it’s the latter, don’t get left behind. Use custom event apps, apps to help with relocation, and document signing apps. The next time your small business is in a pinch, just remember, there’s an app for that.

Would love to hear from you in the comments!

*by andreascy*

The Most In-Demand Online Marketing Skills for 2017

Description :

As we approach the end of the year, it helps to take the time to evaluate where you stand in your industry. Whether you are a new online marketer or you are far more experienced, taking the time to comprehend and understand what online marketing skills are going to be most in-demand in 2017 is very useful. Knowing what people are likely to be looking for over the next 12-14 months helps you to start adjusting your skills and your mindset to make sure you arrive for the latest trends ready.

The Most In-Demand Online Marketing Skills for 2017

Importantly, as a contemporary marketing assistant or agent it is incremental to know where you should be looking to expand to so that it helps you ensure that 2017 can start as positively as possible, here are some of the most likely in-demand online marketing skills for 2017.

Marketing Demands Are Smaller

One thing to notice is that people aren’t looking for campaign managers, nor are they as obsessed with SEO and SEM at the moment. That isn’t to say they are no longer important because they are still mainstays of the industry, but many companies have their fill or requirement. Even if they don’t, they can probably find someone easily enough locally now due to the massive rise in people offering these particular services.

If your primary skill base is in SEO then you might want to have a little look at branching out. Many other skills are going to become very useful in the near future, which can help you supplement an increasing demand in similar parts of the online marketing industry.

Don’t worry, you don’t need to close your SEO store – there’s no death of SEO on its way. Content will likely always be a constant requirement in marketing, but you should never just presume that the market will stay the same as it is just now. 

People Need Designers

Are you good at designing user interfaces for websites and apps? Then you are the hot property at this moment in time. People are killing to get their hands on a quality user interface designer, meaning that many people will be wanting to interact with your business in 2017. If you are a talented designer looking for a way to get into the world of working in online marketing, then 2017 is the best year to consider making a move into becoming a UI designer.

The role itself allows you to become a central part of many businesses marketing, as a good and effective UI is needed for anyone who wants to see consistent growth and usage from any tools they use.

If you want to make sure that you have reserved your spot in the long-term online marketing world, then it’s time to start considering just how creative you can be when it comes to making user interfaces for as many different things as you can in the industry.

Presentation Really Matters

Data is becoming a major part of business today, and many businesses want to make sure that they are giving people access to data that is easy to take in. Nobody wants to look at massive graphs or huge sums of content just thrown at them all at once.

So, what you should do instead is aim to become the best local online marketer that you can in data presentation. From infographic design to giving people cool and easy to share graphs and PDFs, you can easily make sure that you have a role as someone who can translate data into a classy design.

Mobile Apps Still Rule

Just as UI and data presentation have been around for a while, so will mobile app development. As the years go by, though, mobile development is going to change a lot and give us access to far more intricate designs and possibilities. As an online marketing expert you need to be pretty good at handling mobile app layouts and designs if you wish to make the most of your present situation.

People are going crazy for reliable designers or developers at present, so it’s up to you to get involved and take advantage.

Statistical Analysis is Needed

Just as companies need to present data in an easy to take in way, they need to see that data in the first place in a way that they understand. If you can manage stats and you don’t mind being able to draw accurate conclusions from the information, then you can use your skills as a data analyst to thrive in 2017.

People are going to be pushing that extra mile to make sure they can greatly improve overall statistical analysis. If you have a knack for reading and understanding key data, then you should be offering your services out.

Those who can interpret and offer recommendations from statistics and data are invaluable in the modern era. People are far more secure and comfortable in talking about stats today, and this extra analysis makes that simple.

Smart Storage Systems and Management Teams Are Vital

Businesses today are dying to get in people who they can trust to help them securely manage and store data for the long-term. If you are a storage systems expert or manager, and you want to maximize your chances of being a genuine success, then this is a role that is going to become increasingly in-demand as 2017 goes on.

People need to have access to storage to keep all of the vast information and data they need to run accurate analytics and business performance. Your role, then, is to be the individual who they turn to in 2017 for appropriate assistance.

Summarizing

Using all of this information you can easily begin to make the right calls regarding what your next step in online marketing will be. As the demand change and expertise required alters, a path will likely open up for you to exploit in the future – will you be ready to do so?


The latest from THE OFFICIAL ANDREASCY delivered daily to your inbox. Subscribe now! For any comments or suggestions, shoot us a message here.

*by andreascy*

Why It's Worth Investing in Machine Learning for Medical Diagnosis

Description :

Artificial Intelligence (AI) is proving to have a tremendous impact on people in the postmodern world. In fact, the evidence from advances in the field of Artificial Intelligence suggests it has helped improve people's lives. 

Why It's Worth Investing in Machine Learning for Medical Diagnosis

Machine Learning can be considered as an important subfield of Artificial Intelligence. During the last decade, Machine Learning is widely used in a variety of areas, including the complex healthcare industry. 

The healthcare landscape can be divided into three main categories. These include: 

1. Large Institutions

These could be private hospitals and universities as well as research centers specializing in medical care.

2. Solo Physicians

Physicians who are engaged with private practice belong to this category. They are working hard to resist the trend that focuses on consolidation.

3. Healthcare Professionals

This category includes administrators, physical therapists and nurses who play a major role behind successful practice.

All these practitioners have their own goals and strategies or principles which guide their practice. These goals can further be distinguished into two main categories:

(a) To assist the patients in order to live a healthier life.

(b) To do their work in an efficient way to keep the patients satisfied with treatments.

Challenges for the Healthcare Industry 

Regardless of the background and category of the healthcare industry to which someone belongs, there has been an increasing interest in taking advantage of the potential of Artificial Intelligence such as Machine Learning for medical purposes, like for example medical diagnosis. 

It is not by random that scientists and researchers invest in Machine Learning in this particular area. There are variant reasons which lead to this decision. The effectiveness of this sort of technology holds a prominent place among the reasons for deciding to take advantage of this vast field for medicine. 

Working in contemporary societies means healthcare professionals constantly have to deal with different challenges under stressful environments. Although there is an obvious inbalance between the number of staff available and patients waiting in line to be served, it is not possible to reduce the quality of treatment just because of the high volume of work. In other words, these professionals need to offer the optimum treatment to each and every patient, even under pressure. Physicians who belong to larger groups face perpetual pressure as well because they need to see more patients within the shortest possible time while maximizing their performance. Therefore, time is of essence, as well as accuracy in diagnosis.

On the other hand, Electronic Medical Records (EMRs) which were gradually introduced in most modern healthcare facilities, are constantly being upgraded and changed. As a result, the physicians spend too much time to get the required training in order to effectively use the technology. It is imperative that they follow up any upgrades in order to be able to document all their encounters in electronic medical records.

Cost reduction is another challenge that physicians nowadays are faced with on a daily basis. Both solo practices and large academic institutions have to deal with this challenge. The efficiency of treatments is extremely important on a societal level as well. That’s mainly because it can lead to resource utilization and preventative care.

Investing in Machine Learning

Machine Learning has the potential to provide a convenient solution for all these challenges. Stemming from the proliferation of Artificial Intelligence, Machine Learning has gone through a significant development throughout the last two decades. At the moment, it is powerful enough to make near perfect diagnoses. As a result, practitioners utilizing this technology will be in a position to figure out the best possible treatment for their patients. Additionally, they have the potential to figure out which patients are at a higher risk for poor outcomes and predict re-admissions.


In general, it can be claimed that Machine Learning can enhance the health and well-being of patients while keeping the costs low. The improvements in Machine Learning related to medical diagnosis are taking place at a rapid pace. However, it is still under development and a lot of resources need to be invested to enhance the efficiency of this revolutionary technology.

Machine Learning for medical diagnosis is not something new to the world. It has been there from the early stages of healthcare informatics. During this time, the term “healthcare informatics” was not even used. The Machine Learning algorithms were initially introduced at this time and they were supported by vector machines and Artificial Neural Networks. This area was highly researched at that time and that’s the main reason why you can see it in a large number of publications. Research is still being conducted in this area and it has created plenty of investment opportunities which are now renewing the interest in advancing the field.

Such an example can be found in terms of the accuracy of a diagnosis. It is true that experienced physicians can diagnose the health conditions of patients by having a look at them. However, this method is not 100% effective. That’s where Machine Learning comes into play. The chances of Machine Learning and Artificial Intelligence delivering incorrect results are extremely low. However, it is important to keep in mind that Machine Learning is not advanced enough yet to deliver 100% effective results to healthcare professionals and further research is needed. That’s the main reason why millions of dollars are being invested in this technology.

Research and Practice at a Global Scale

Findings from a recent empirical research paper indicate that Artificial Neural Networks can be used to detect prostate cancer among individuals in an effective manner. The study has a strong interdisciplinary interest in particular among computer scientists and physicians. This is just one study that was conducted in this specific and challenging field of interest; there are several more applications of Artificial Neural Networks which diagnose medical conditions.

Still, despite the different applications of Machine Learning for medical diagnosis, these are not as popular in every corner of the world. The technology is still improving and it appears that a lot of eastern countries invest their money in this technology. However, some of the physicians in Asian countries have not even heard about the concept of Machine Learning. Nevertheless, it is expected that once Machine Learning becomes more widely known there will be high demand because of its real-world applications and practicability.

Conclusions

It becomes obvious that the future of Machine Learning in medical diagnosis looks promising. Healthcare professionals and researchers specialized in different areas of medicine such as cardiovascular diseases and neurological symptoms look to incorporate Machine Learning in their work in order to cope with the aforementioned challenges as well as increase their performance and save more lives. However, it is not possible to advance their science without substantial funding. Therefore, it would be a wise idea for institutions and authorities at large to invest significant proportions of money in Machine Learning since there are numerous benefits as already mentioned in this article.

Overall, it is apparent that professionals and practitioners employing Machine Learning are particularly excited about the meaningful implementation of Artificial Intelligence in the healthcare industry. The most aspiring uses of the technology suggest it has the potential to transform the healthcare industry to a better one which can truly nurture for the longevity of humans. 

The Machine Learning algorithms are constantly being updated in order to achieve better results. Therefore, investing in this technology for medical diagnosis can be considered as an excellent idea for governments and research institutions. This sort of investment decision is a step towards a more fruitful future in terms of healthcare.


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6 Steps to Help Startups Establish as Businesses

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Starting a new business is not an easy thing to do under the prevailing economic conditions of competitiveness. Once you manage to launch your startup, still you will have to go through a lot of hassle in order to establish it as a business. We’ve gathered a list of some useful tips that you can keep in mind in order to establish your startup as a strong business within a short period of time. 

6 Steps to Help Startups Establish as Businesses

As a young entrepreneur, you need to be equipped with a good sense of timing. In other words, you need to figure out the best moment to launch the company. This can be considered as a balancing act, which is influenced by many different factors such as the floes and ebbs of your industry, your personal circumstances and the faltering or success of competitors.

1. Business Plan

Before you start the business, before anything, it is recommended that you develop a solid business plan, although some successful entrepreneurs suggest this is not a prerequisite to launching a startup. However, it is considered a safer route as it can assist you to make decisions quickly and move forward with your business. This doesn’t mean that you need to rush through things. You need to stick to your plan and develop it carefully. 

2. Self-Discipline in Financial

It is also important for the aspiring entrepreneur to be equipped with self-discipline. You need to have complete control over your finances and stick to the budget at every time. In other words, you need to have discipline in all aspects when you are starting a new business. You should always seek to make important decisions ahead of time. Otherwise, you will end up doing silly mistakes in the last minute. You should also take necessary measures to figure out the perfect balance between work and life. Many startups fail because the entrepreneurs tend to let their business take over their lives. Every business requires a bit more nurturing at the initial stage. Therefore, you need to figure out what needs to be accomplished in your business and what is the perfect time for it. It might be necessary to force yourself in order to stick to the benchmarks. 

3. Conquer the Networking Game

If you take a look at the lives of successful entrepreneurs, you would realize that all of them are equipped with excellent social skills. They have a clear understanding about key people who are at high places. As a result, they always prefer to get in touch with the individuals who are at the top positions of the industry. This can contribute a lot towards their success in the long run. Networking is extremely important for the success of modern world businesses. The sharp social skills of entrepreneurs can help them to create excellent relationships within the industry and make their businesses grow within a short period of time. 

4. Be Flexible

Flexibility is another vital aspect that a startup should have in order to establish as a successful business within a short time period. You put a lot of faith, effort and time on your new business. Therefore, you don’t want to change the plans that you have created any time soon. However, it is essential to be flexible; especially during the startup stage in order to make sure you don’t run into trouble after a couple of months. All the successful entrepreneurs who live out there in every corner of the world invest their emotions and energy on the business plan. However, they do not prefer to get married to a specific course of action. They do a background study and figure out the best possible option available for them. Then they implement it at the right time in order to achieve success without any hassle. 

5. Manage Your Budget 

As you already know, every startup requires money to survive. Without funds you will find it as a difficult task to execute your plans. However, the amount of money you need depends on the type of your business. Whether its angel investments, seed money from your own wallet, or small business loans, you need to figure out the best method available to invest it on the business. Otherwise, you will be just wasting your money. You need to fund your business appropriately and if you can’t stick to your plans with the funds you have, you would need more money. It is extremely important for a startup to be equipped with the cleanest budget on the block. In other words, you need to create a detailed budget and stick to it before you spend even a single penny. The investments should be done at the right time according to a proper plan. 

6. Follow Up – Take Risks

Last but not least, all the entrepreneurs who are planning to establish themselves as successful professionals should make it a habit to follow through. Even the most thoughtful business plan will not be able to deliver positive results if you don’t follow up in a proper manner. You should have the ability to get things done at the end of the day. That’s where experience comes into play. If you have some sort of experience in the industry, you would not think twice before taking risks. Your ability to take risks has the potential to create a tremendous impact on the business. In addition, you should have the energy to get your hands dirty. 

Summary

The above are not meant to be used blindly as a recipe for success. However, these simple tips can contribute towards establishing your business as they cover almost all the aspects of a startup. Successful entrepreneurs have reportedly utilized these methods and appear to have enabled them to establish their business. 

To conclude, if you want to achieve success in your business, there are some practical steps analyzed above which can be followed. These steps will possibly offer positive results to any type of business out there. You just need to follow through and you will be rewarded in the longterm.


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Emotional Intelligence and Leadership: The Importance of Leading by Emotions

Description :

"A good leader leads the people from above them. A great leader leads the people from within them." - M. D. Arnold

Emotional Intelligence And Leadership: the Importance of Leading By Emotions

Effective leaders share their own unique qualities. Emotional intelligence (EQ or EI) holds a prominent place out of them. In fact, emotional intelligence has been identified as one of the prerequisites for business success in the 21st century.

What Exactly is Emotional Intelligence? 

The term introduced in 1990 by Salovey and Mayer refers to the “accurate appraisal and expression of emotions in oneself and others and the regulation of emotion in a way that enhances living” (Mayer, DiPaolo & Salovey, 1990, p. 772). In other words emotional intelligence is defined as the act of understanding, knowing, overcoming stress in the moment, responding to emotions and being aware of how your actions or words affect others. This sort of qualities would assist you to perceptive in tune with your emotions and developing is crucial for understanding, empathize and negotiate with other people.

When it comes to leadership, emotional intelligence can be described in five different attributes. They include effective communication, relationship management, empathy, self-management and self-awareness. Natural born leaders are thought to share these attributes whilst aspiring leaders should pay special attention towards the aforementioned attributes if they are to develop a sufficient level of emotional intelligence. 

It is critical for leaders to tackle EQ since a leader who lacks emotional intelligence will have difficulty to gauge the needs of employees and the public in an effective manner. Furthermore, leaders who act without emotional intelligence would run into hassle in the long run. For example, some leaders tend to spontaneously react to different situations in life without filtering their emotions. Such a stance can create serious issues in relationships and negotiations which can prevent from closing deals. Therefore, it is extremely important for the great leaders to be self-aware about themselves. They need to have a clear understanding about their verbal as well as non-verbal communication and attitude. This approach could create a tremendous impact on their lives in the long run. 

In order to understand the core of emotional intelligence that is required for effective leadership, the below elements are crucial. 

1. Effective Communication 

Effective communication can be considered as one of the key elements of emotional intelligence. If you are a leader, you should know how to appropriately communicate with whoever you deal with. Lack of effective communication can often lead to misunderstandings. Effective communication is not just focusing on your words. Recent studies have indicated that only 7% of effective communication comes from words. The remaining 93% comes from body language and tone. 

Misunderstandings can be considered as one of the major reasons behind issues that take place among individuals. For example, if you fail to communicate effectively at your workplace, you would have to experience confusion among employees along with bitterness and frustration. On the other hand, effective communication has the potential to strengthen the relationships at your workplace. When the employees have a clear understanding about their specific role within the company, they would stick to their job description. It could benefit the company at the end of the day. 

2. Relationship Management 

If you are distracted, it will most likely be a hard task to establish deep connections with other people. Almost all employees will have their own families as well as other obligations. However, it is important to maintain productive and healthy relationships in order to achieve higher emotional intelligence at the end of the day. In other words, leaders should have the ability to manage relationships properly to move a team forward in the desired direction. 

3. Compassion and Empathy 

Empathy can simply be defined as the ability to put yourself in someone else’s shoes. Then you will be able to get a better understanding on how others feel. You will even manage to predict how others react in different situations. When a leader has empathy, he/she would be able to open up the capacity to feel compassion. This can create the desire within leaders to help others. In other words, leaders with compassion and empathy will be able to relate to others in an effective manner. 

4. Self-Regulation 

Self-regulation can be considered as another important element that leaders should have in order to gain a high level of emotional intelligence. Self-regulation is simply defined as discipline. This involves redirecting or controlling all your disruptive emotions which in return will allow to adapt accordingly to different circumstances and guide your team in the right direction. As a result, you end up with positive results at the end of the day. Leaders do not afford to lose their coolness under any circumstance. Instead, they should remain calm and act completely natural in such instances. This will allow to communicate the company objectives to relevant team members in a clear manner. Concurrently, it is a strategy that will help to ease things and contribute to stay away from frustration. 

5. Self-Assessment 

Self-assessment is the ability to figure out your own values, weaknesses, strengths, emotions and drivers. It also rotates around the ability to understand how those values can create an impact on others around. Therefore, leaders with emotional intelligence should have this quality. Without the ability for self-reflection, we would not be able to figure out who we are. In addition, we would not have been able to realize where we fall short, what we are good at and why we make certain decisions in life. In order to achieve your maximum potential, you need to be confident about who you are. As a leader, you need to have a clear idea about your good and bad qualities. Then you will be able to use them accordingly in your day to day life, especially when dealing with other people and constantly having to make important decisions. 

As it appears from the previous, it is important for a leader to have innate highly developed emotional intelligence. The aforementioned can directly contribute towards the emotional intelligence of a leader which in turn can contribute to eliminate mistrust among team members, and maximize productivity in the workplace. If you do not feel you naturally exhibit high levels of emotional intelligence, you should not despair since there are ways to improve your emotional intelligence. Unfortunately, emotional intelligence is so complex that it cannot be simply acquired through reading a book or attending a seminar. However, when put on a practical basis, within a rapidly demanding daily routine such as is the case in a fast-paced growing company, for a person to learn EI requires: team-based learning, practice, and accountability. 

The following infographic draws on the work of Gordon Tredgold and provides with some further practical tips on how to improve your emotional intelligence and become a better leader.
 Emotional Intelligence And Leadership: the Importance of Leading By Emotions

Source: Inc.com

Conclusively, building on your emotional intelligence is considered as an excellent investment done towards the future of your business. It is incremental to strive for empathetic, thoughtful, responsive and reflexive leadership, be open to conversation and listening to others’ needs as well as be willing to present yourself as vulnerable and put yourself in others’ shoes. Such attitude will lead to a positive environment where employees will be inspired to bring out their best self.

DON'T MISS THIS READ: How to Dress for Success

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*by andreascy*

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